Starting my career in media, on the publisher side and within a communications agency laid a strong foundation for my current role as Senior Account Manager at dentsu in Zurich, Switzerland. In this position, I initially led digital-first campaigns across OLV, OLD, SEA, and social media platforms. Within just six months, I expanded my scope to include integrated, all-media campaigns—incorporating offline channels such as TV, (D)OOH, radio, and print.

Since then, I’ve successfully managed campaigns for major clients including Zalando and Heineken, building strong, trust-based relationships with both clients and colleagues. These achievements contributed to my promotion to Senior Account Manager.

In 2025, I proudly represented Switzerland in the Cannes Young Lions competition in the Media category. This experience deepened my passion for creative excellence and sparked a strong interest in jury work.