A dynamic strategic marketing & corporate communications professional with 17 years and counting experience in banking industry, communications industry, and farmer's community building in the largest state-owned-enterprise bank in Indonesia, Bank Rakyat Indonesia. Named as The World's Best Banks in 2023:
a. Forbes, #307 in Forbes Global 2000 (https://www.wsj.com/articles/bri-takes-the-lead-as-indonesia-s-largest-c...)
b. The Banker's list of Top 1000 World Banks 2023 published on July 5, 2023. The list has positioned BRI at the 109th rank, making it the highest-ranked bank in Indonesia. (https://www.wsj.com/articles/the-banker-once-again-names-bri-as-the-top-...). Detail information in regards to Bank Rakyat Indonesia, please click https://www.wsj.com/market-data/quotes/BKRKY/company-people/executive-pr...
Moreover, I am a strong strategic thinker with data-driven analysis abilities in creating creative marketing & communication events and in choosing the right campaign activities to support brand equities in various market segments.
I have had extensive experiences in managing media campaign strategy in traditional, digital, and social media.
Strong in implementing marketing or corporate brand communication evaluation techniques for integrated campaign, media campaign, marketing event, and sponsorship activity such as mass traffic, projected media value or PR value, CPM, Return on Campaign Investment as parts of the whole Brand Equity valuation.
Having experiences as Project Leader for hundreds of sponsorship projects, TV exclusive blocking spots, product launches, marketing and corporate events in tenth of big cities in Indonesia.
Strong interest in Indonesian macroeconomic analysis, Indonesian stock market, and strategic report in banking industry.
Abilities:
• Strategic Marketing Communication & Implementation
• Strong Team Leadership
• Budget Management
• Strong Networking Skills
• Marketing Communication Agency Pitching & Negotiation Skills
• Strong sense of visual creative design (printing, broadcast, digital, & presentation)
• Evaluation Analysis and Report
• International business understanding
• Work under pressure with limited timeline