Naiyya Saggi | MMA / Marketing + Media Alliance

Naiyya Saggi

Founder & CEO
EDT

Naiyya Saggi is the Co-founder & CEO of EDT and one of India’s most respected consumer-tech entrepreneurs. With over 16 years of experience, she has built high-trust digital platforms, scaled D2C brands, and led product and category innovation across consumer and FMCG ecosystems.

At EDT, she is building a next-generation consumer-tech and product company rooted in design excellence, community insight, and scalable innovation. Naiyya previously founded the Good Glamm Group, a pioneering digital-first beauty ecosystem, and BabyChakra, India’s largest and most trusted parenting and childcare platform.

A former McKinsey consultant, she holds an MBA from Harvard Business School (Fulbright & Tata Scholar) and a law degree from National Law School of India University.

Naiyya serves as an Independent Director at Welspun Living and advisor to STEER World. Recognised as a LinkedIn Top Voice and an active angel investor, she champions women leaders, entrepreneurs, and the future of India’s consumer-tech landscape.