Maryna Khazheeva is a Fractional CMO and growth marketing strategist with 10+ years of experience across U.S. and international markets. Earlier in her career, she held a marketing leadership role at Etazhi, a major international real estate company with operations across 15+ countries, where she gained experience building marketing within a large-scale, multi-market organization. She has since led growth initiatives for U.S.-based businesses across construction, real estate, technology, and other high-consideration industries.
Her expertise sits at the intersection of growth and performance marketing, go-to-market strategy, CRM and lifecycle marketing, customer journey optimization, marketing automation, and AI. She specializes in connecting customer acquisition, brand, sales, and customer experience into measurable, revenue-driven growth systems across both B2B and B2C markets.
Maryna is the creator of the AI-Driven Semantic Performance Framework (AISPF) and an author of peer-reviewed research exploring the application of AI and semantic analysis to marketing performance and complex customer journeys. Her expertise and work have been featured in USA TODAY and CEOWORLD Magazine.
