Luc Mandret is a seasoned marketing and communications leader with over 15 years of experience at the intersection of brand strategy, corporate communications, integrated marketing and global business development.
Currently serving as Group Marketing & Communications Director at Archetype Group, he oversees marketing operations across the firm's presence in 20 countries, shaping the brand of one of Asia's most dynamic multidisciplinary construction consultancy companies.
Before joining Archetype, Luc honed his craft at some of the world's most prestigious communications agencies — Edelman, Havas, Publicis— building deep expertise across PR, advertising, media and integrated strategy.
A French national with a truly international footprint, he has lived and worked in France, Switzerland, Cambodia, and Vietnam.
Based in Ho Chi Minh City since 2018, Luc has become a recognised stakeholder and speaker in Vietnam's business community,
