Kendra is a marketing leader with nearly 12 years of experience across media, government, commercial, and brand marketing. A Magna Cum Laude Communication graduate from Universitas Indonesia, she began her career in journalism and public affairs before building her commercial expertise at Procter & Gamble and Shell. Throughout her career, she has led both consumer and industrial marketing portfolios, with experience spanning brand building, CRM transformation, and category leadership. Currently leading the two-wheelers category business at Shell Lubricants Indonesia, she oversees strategy, marketing, portfolio, and commercial performance. Known for combining deep consumer understanding with strong commercial acumen, she has led brand and business transformations that delivered sustained double-digit growth and category leading brand equity. She is passionate about creating marketing strategies that stay relevant to evolving consumer needs while driving measurable business results. Outside work, Kendra enjoys traveling, playing the piano, and spending time with her two sons.
