Jessica Setiawan is a seasoned marketer with more than 17 years of experience in consumer goods industry across different country, regional and global positions.
After working at Sampoerna (Philip Morris Int’l) & Unilever Indonesia, Jessica joined Multi Bintang Indonesia (part of the HEINEKEN Company) in 2011 leading the premiumization of the Heineken® brand, then appointed as Heineken® Global Digital Manager leading digital transformation and moved to Singapore as Heineken® Global Communication Manager and expand her role in commercial for APAC region.
She’s appointed as Marketing Director of Multi Bintang Indonesia in 2020 & led a team of passionate marketers to champion consumer needs into successful brand building that transform into business performance, brand portfolio growth including Heineken® and BINTANG, and driving innovation by recent launch of BINTANG Crystal, BINTANG Anggur Merah, and BINTANG Arak. Jessica moved back to Singapore to start a role in HEINEKEN Asia Pacific this August 2025 as Head of Marketing & Capability APAC focusing to grow marketing talents & building powerful local jewel brands.
