Eva Arisuci Rudjito is a seasoned marketing leader with over 20 years of experience driving growth and transformation for some of Indonesia’s most respected FMCG brands. Currently serving as Marketing & Innovation Director at PZ Cussons, she leads brand evolution efforts such as the Cussons Baby rebranding and transforming mobile-first consumer engagement. Uci as she is commonly called is recognized for her expertise in strategic brand transformation, blending data, cultural relevance, and creative storytelling to build brands that are both commercially impactful and emotionally resonant. During her time at Unilever Indonesia, she led growth across multiple brands and successfully developed new brand platforms. Her leadership style empowers teams to think boldly and execute with agility in a fast-paced digital environment. Passionate about purpose-led marketing, Uci brings a human-centric and mobile-first approach to every brand she leads—making her an inspiring voice in today’s rapidly evolving digital and consumer landscape.
