Edward Cessario Hutasoit is a seasoned research professional with over 18 years of experience, specializing in consumer panels and brand tracking studies. He has built a strong reputation for delivering insights that drive strategic decisions for leading brands across industries. For more than nine years, Edward has been with YouGov, where he has led numerous high-impact projects across the APAC region, leveraging advanced methodologies to capture and interpret consumer sentiment. Prior to YouGov, he spent a significant part of his career with Nielsen, honing his expertise in market measurement, brand health tracking, and consumer behaviour analysis. Known for his analytical rigor and client-focused approach, Edward combines data-driven thinking with a deep understanding of market dynamics to uncover actionable insights. His work continues to influence how businesses connect with their audiences, strengthen brand equity, and navigate competitive landscapes