Dana Lin joined KHC in March 2025 as the Head of Media in ChinaMarketing team, She is fully responsible for leading the media team to maximize media effectiveness by developing and executing media strategies to enhance brand affinity and penetration domestically while simultaneously showcasing KHC’s global strengths.
Dana is a seasoned digital and media expert with 15 years of exeprience in both China and South Korea. She has a proven track record in launching new brands, revitalizing underperforming brands, and delivering groundbreaking media innovations for campaigns.
Prior to joining Kraft Heinz, Dana served as the Digital and Media lead at Johnson & Johnson Consumer, Chando, Publicis Media and Samsung. In her previous roles, she successfully accelerated the brand growth through precise communication strategies.
Dana holds a Bachelor’s degree in Journalism from Shandong University in China, a Master’s degree inDigital Marketing from Hansung University in South Korea and an additional Master’s degree from Thunderbird school of Global Business and Management in Arizona State University in the USA.
