Buyung has 20 years of creative, technology, and advertising expertise in telco, automotive, e-commerce, FMCG, electronics, financial services, and F&B.

He's a brand and creative planner who builds and grounds global brands (Hyundai, Toyota, Honda, Yamaha, Samsung, Kao, L'Oréal, Mondelez, Otsuka, Levi's, Hutchinson, Ooredoo, Sanofi, Pfizer, Johnnie Walker, Smirnoff, Guinness, Captain Morgan, Cîroc, Phillip Morris, and Djarum) with local insights to create strong and effective works.

He leads the planning department for Hyundai and KIA Motors' main clients at INNOCEAN Indonesia, a Hyundai Group company.