Abby Zhang is Vice President of Marketing at OGLmove, with more than 13 years of experience in brand building and marketing across the consumer and digital commerce sectors. She has held senior roles at leading companies including Alibaba, Midea and Philips. Her expertise spans brand strategy, integrated marketing, digital advertising and channel growth. Abby specialises in translating consumer insights into clear brand strategies, effective go-to-market programmes and measurable business results. She has led cross-functional teams on major initiatives that strengthened brand visibility, deepened consumer engagement and accelerated business growth. Her work has received industry recognition, including honours at the Dandelion Awards.
