Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Media Agencies

Sub-Saharan Africa 2025

Top 10 ranking

Points by company

Full results

Rank Media Agency Region Points
1 Rainmaker Media Africa 173.2
2 WPP Media Africa 84.1
3 PHD Africa 40.1
4 BrandEye Media Africa 24.0
4 PHD Africa 24.0
4 The MediaShop Africa 24.0
7 Mindshare Africa 16.0
8 UM Africa 4.0