MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Media Agencies Sub-Saharan Africa 2025

WPP Media

Overall rank

#2

Points

84.1

Awards won

7

Finalists

7

Region
Africa
Best in Show 0
Gold 1
Silver 3
Bronze 3
Finalist 7

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
BP Rewards: Fueling SA's Loyalty Revolution BP BP WPP Media South Africa Product and / or Service Launch | Instant Impact / Promotion | Omnichannel Marketing Smarties Sub-Saharan Africa Bronze, Finalist (2)
Coca- Cola: Project 2035 Coca-Cola The Coca-Cola Company WPP Media South Africa Data Insights / Contextual Marketing | Programmatic Smarties Sub-Saharan Africa Finalist (2)
Share a Coke South Africa Coca-Cola The Coca-Cola Company WPP Media South Africa Integrated E-commerce Innovation & Live Streaming | Creator / Influencer / Celebrity Marketing Smarties Sub-Saharan Africa Bronze, Finalist
Coca-Cola: Christmas Coca-Cola The Coca-Cola Company WPP Media South Africa AI-Powered Audience Engagement Smarties Sub-Saharan Africa Finalist
Gillette Venus: My Skin, My Way Gillette Procter & Gamble WPP Media South Africa Personalization | Creator / Influencer / Celebrity Marketing | Brand Purpose / Activism | Social Impact Marketing | Instant Impact / Promotion Smarties Sub-Saharan Africa Gold, Silver (3), Bronze
KFC's KAIIA: AI-Powered Gen Z Icon KFC Yum! Brands WPP Media South Africa Creator / Influencer / Celebrity Marketing Smarties Sub-Saharan Africa Finalist