Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Creative Agency | Location | Region | Points |
|---|---|---|---|---|
| 1 | VML | Johannesburg | South Africa | 140.3 |
| 2 | Penquin | Johannesburg | South Africa | 80.2 |
| 3 | dentsu South Africa | Cape Town | South Africa | 48.1 |
| 4 | Grey | Johannesburg | South Africa | 40.1 |
| 4 | Grid Worldwide | Johannesburg | South Africa | 40.1 |
| 4 | Ogilvy | Cape Town | South Africa | 40.1 |
| 4 | Point Iconic | Johannesburg | South Africa | 40.1 |
| 4 | Triple Eight | Johannesburg | South Africa | 40.1 |
| 9 | Naked Brain Communications | Durban | South Africa | 32.1 |
| 10 | TBWA\South Africa | Johannesburg | South Africa | 28.0 |
| 11 | M&C Saatchi Abel | Johannesburg | South Africa | 16.0 |
| 11 | Simunye Media | Durban | South Africa | 16.0 |
| 13 | Machine_ | Cape Town | South Africa | 12.0 |
| 13 | OLIVER | Johannesburg | South Africa | 12.0 |
| 15 | 99c | Cape Town | South Africa | 9.0 |
| 16 | Iron Heart Content Creation Studio | Cape Town | South Africa | 4.0 |