Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Yumoş | Household & Domestic | Turkey | 176.9 |
| 2 | Mastercard | Financial Services | Turkey | 174.4 |
| 3 | L'Oréal | Toiletries & Cosmetics | Turkey | 174.3 |
| 4 | Beko | Technology & Electronics | Turkey | 135.2 |
| 5 | DIMES | Food | Turkey | 122.0 |
| 5 | MediaMarkt | Retail | Turkey | 122.0 |
| 7 | OKEY | Pharma & Healthcare | Turkey | 121.2 |
| 8 | Turkish Airlines | Transport & Tourism | Turkey | 117.7 |
| 9 | OMO | Household & Domestic | Turkey | 112.5 |
| 10 | LC Waikiki | Clothing & Accessories | Turkey | 112.4 |
| 11 | Ford | Automotive | Turkey | 104.5 |
| 12 | Migros | Retail | Turkey | 104.3 |
| 13 | Vodafone | Telecoms & Utilities | Turkey | 100.6 |
| 14 | Algida | Food | Turkey | 96.4 |
| 15 | Doritos | Food | Turkey | 92.5 |
| 16 | Nescafe | Soft Drinks | Turkey | 88.4 |
| 17 | Finish | Household & Domestic | Turkey | 85.6 |
| 18 | Magnum | Food | Turkey | 84.4 |
| 19 | Allianz | Financial Services | Turkey | 80.3 |
| 20 | Teknosa | Retail | Turkey | 80.2 |
| 21 | PepsiCo | Food | Turkey | 76.5 |
| 22 | Versuni | Technology & Electronics | Turkey | 76.4 |
| 23 | Burger King | Retail | Turkey | 76.2 |
| 24 | Pepsi | Soft Drinks | Turkey | 69.8 |
| 25 | Hopi | Retail | Turkey | 68.5 |
| 26 | Cif | Household & Domestic | Turkey | 56.1 |
| 27 | Ruffles | Food | Turkey | 52.5 |
| 28 | Clear | Toiletries & Cosmetics | Turkey | 52.3 |
| 28 | KazandıRio | Media & Publishing | Turkey | 52.3 |
| 30 | AXE | Toiletries & Cosmetics | Turkey | 52.2 |
| 31 | Solo | Toiletries & Cosmetics | Turkey | 52.1 |
| 32 | Unilever | Household & Domestic | Turkey | 48.1 |
| 33 | Migros One | Retail | Turkey | 41.6 |
| 34 | Lay's | Food | Turkey | 40.3 |
| 35 | Dove | Toiletries & Cosmetics | Turkey | 40.1 |
| 35 | Durex | Pharma & Healthcare | Turkey | 40.1 |
| 35 | Enpara.com | Financial Services | Turkey | 40.1 |
| 35 | LÖSEV | Non-profit, public sector & education | Turkey | 40.1 |
| 39 | Daha Daha | Retail | Turkey | 38.2 |
| 40 | Arçelik | Household & Domestic | Turkey | 37.1 |
| 41 | Vestel | Household & Domestic | Turkey | 36.0 |
| 42 | Betek Boya | Household & Domestic | Turkey | 33.0 |
| 43 | Bilyoner | Leisure & Entertainment | Turkey | 32.1 |
| 44 | Yapi Kredi Bank | Financial Services | Turkey | 29.1 |
| 45 | SuperFresh | Food | Turkey | 28.2 |
| 46 | Maybelline | Toiletries & Cosmetics | Turkey | 28.1 |
| 47 | Dacia | Automotive | Turkey | 24.1 |
| 47 | Evyap | Household & Domestic | Turkey | 24.1 |
| 47 | İçim | Food | Turkey | 24.1 |
| 47 | Knorr | Food | Turkey | 24.1 |
| 47 | Procter & Gamble | Household & Domestic | Turkey | 24.1 |
| 47 | Sırma | Soft Drinks | Turkey | 24.1 |
| 47 | Türkiye İş Bankası | Financial Services | Turkey | 24.1 |
| 54 | Ak Portföy | Financial Services | Turkey | 16.5 |
| 55 | PlayStation | Technology & Electronics | Turkey | 16.1 |
| 56 | Calvé | Food | Turkey | 16.0 |
| 56 | Intel | Technology & Electronics | Turkey | 16.0 |
| 56 | Rexona | Toiletries & Cosmetics | Turkey | 16.0 |
| 59 | Samsung Galaxy | Technology & Electronics | Turkey | 13.0 |
| 60 | Cornetto | Food | Turkey | 12.1 |
| 61 | Elidor | Toiletries & Cosmetics | Turkey | 12.0 |
| 61 | Eti | Food | Turkey | 12.0 |
| 61 | Garanti BBVA | Financial Services | Turkey | 12.0 |
| 61 | Tavuk Dünyası | Retail | Turkey | 12.0 |
| 65 | Domestos | Household & Domestic | Turkey | 8.1 |
| 65 | Spotify | Media & Publishing | Turkey | 8.1 |
| 65 | Vakifbank | Financial Services | Turkey | 8.1 |
| 68 | Akbank | Financial Services | Turkey | 8.0 |
| 68 | Amazon Prime | Media & Publishing | Turkey | 8.0 |
| 68 | Azmüsebat | Toiletries & Cosmetics | Turkey | 8.0 |
| 68 | Carte d'Or | Food | Turkey | 8.0 |
| 68 | Decathlon | Retail | Turkey | 8.0 |
| 68 | Fanta | Soft Drinks | Turkey | 8.0 |
| 68 | HAYTAP | Non-profit, public sector & education | Turkey | 8.0 |
| 68 | Karaca | Retail | Turkey | 8.0 |
| 68 | Kimberly-Clark | Pharma & Healthcare | Turkey | 8.0 |
| 68 | Sabancı University | Non-profit, public sector & education | Turkey | 8.0 |
| 68 | Sephora | Toiletries & Cosmetics | Turkey | 8.0 |
| 68 | Supradyn | Pharma & Healthcare | Turkey | 8.0 |
| 80 | Olips | Food | Turkey | 5.0 |
| 81 | adidas | Clothing & Accessories | Turkey | 4.0 |
| 81 | Banvit | Food | Turkey | 4.0 |
| 81 | Bepanthol | Pharma & Healthcare | Turkey | 4.0 |
| 81 | BitHero | Financial Services | Turkey | 4.0 |
| 81 | Cerezza | Food | Turkey | 4.0 |
| 81 | Çizmeci Time | Food | Turkey | 4.0 |
| 81 | Coca-Cola | Soft Drinks | Turkey | 4.0 |
| 81 | Eczacıbasi İlac Pazarlama | Pharma & Healthcare | Turkey | 4.0 |
| 81 | First Chewing Gum | Food | Turkey | 4.0 |
| 81 | Garnier | Toiletries & Cosmetics | Turkey | 4.0 |
| 81 | Hepsiburada | Retail | Turkey | 4.0 |
| 81 | ING Bank | Financial Services | Turkey | 4.0 |
| 81 | Kerevitaş | Food | Turkey | 4.0 |
| 81 | Kız Başına | Non-profit, public sector & education | Turkey | 4.0 |
| 81 | LifeCell | Toiletries & Cosmetics | Turkey | 4.0 |
| 81 | Mercedes-Benz | Automotive | Turkey | 4.0 |
| 81 | Nespresso | Soft Drinks | Turkey | 4.0 |
| 81 | Odeabank | Financial Services | Turkey | 4.0 |
| 81 | Pril | Household & Domestic | Turkey | 4.0 |
| 81 | Renault | Automotive | Turkey | 4.0 |
| 81 | sahibinden.com | Retail | Turkey | 4.0 |
| 81 | Şölen | Food | Turkey | 4.0 |
| 81 | Yataş | Household & Domestic | Turkey | 4.0 |