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Research & Insights

MMA Universal Mobile Ad Package V. 2.0

This updated set of MMA Global Mobile Advertising unit guidelines is intended to simplify the creation, planning, buying, selling and reporting of mobile display ad units on a global basis. By standardizing the handful of sizes that will be most widely accepted, mobile advertising will be easier to add to the media mix of all advertisers around the globe.

Released: 
August, 2012
Education Section: 
Archive

MMA Mobile Application Privacy Policy Framework

The Mobile Marketing Association is the premier, global not-for-profit trade association that works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. In this capacity, we are pleased to introduce the attached Mobile Application Privacy Policy, authored and prepared by the MMA Privacy & Advocacy Committee. The intent of this privacy policy is to provide the mobile application developer with policy language that can be quickly and completely understood by the consumer.

Read the Press Release: 
Mobile Marketing Association Releases Final Privacy Policy Guidelines for Mobile Apps
Released: 
December, 2011
Education Section: 
Archive

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