| Page 38 | MMA / Marketing + Media Alliance

Mission

To help leadership teams strengthen data maturity, improve decision quality, and unlock better customer and business outcomes through more effective use of data, measurement, and insight.

Why it matters

Many organizations have more data than ever, but still struggle to turn it into clarity, coordination, and growth. The leadership challenge is no longer data access alone; it is strategic interpretation and business application.

Mission

To help senior leaders move from AI curiosity to AI leadership by creating a trusted space to explore practical use cases, strategic implications, responsible adoption, and organization readiness.

Why it matters

AI is already reshaping marketing, customer engagement, content production, and operating models. Yet many leadership teams are still navigating hype, fragmented experimentation, and governance uncertainty.

2026 MENA CMO CONNECT VIRTUAL - MAY 6

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.

Released: 
April, 2026
Region: 

MMA Member Sessions at POSSIBLE 2026: Reserve Your Spot

April 15, 2026 | Ho Chi Minh City
Report
The question is no longer whether marketing organizations measure — it’s whether that measurement changes anything.
Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question is no longer whether marketing organizations measure. It’s whether that measurement changes anything.
Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question is no longer whether marketing organizations measure. It’s whether that measurement changes anything.
Released: 
April, 2026
File Size: 
2.94 MB
Education Section: 
Region: 

Beyond AI Pilots: Proving Business Value in Marketing & CX

Apr 9, 2026 · APAC

 

While AI pilots are widespread, few leaders are addressing what truly matters—measurable impact, ROI, organizational readiness, and scaling for enterprise-wide value.

This insight-led session will cover:

  • Transitioning from AI pilots to scalable business impact
  • Proving ROI in marketing and customer experience initiatives
  • Organizational and cultural shifts needed to scale AI
  • Real-world use cases driving tangible growth

DMEXCO x MMA CONNECT | COLOGNE | 2026

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