| Page 40 | MMA / Marketing + Media Alliance
Research
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.

The State of Creative Process in Marketing Report

PREMEXCO CONNECT 2025 Private - September 16 - Registration

Please share your LinkedIn page for quick approval.

Private-2025 MMA DMEXCO LOUNGE 17-18 September

JOIN US FOR OUR HAPPY HOUR @MMA LOUNGE

September 17 | 4:30 pm - 6:00 pm

HALL 6 | B:038 

Powered by SHOWHEROES

Please wait for your confirmation email.

Webinar: How AI is Shaping the Future of Creative Effectiveness

Global Chief Digital Officer
Wella
My team has really appreciated all the information sharing. We just wrapped up an NPS survey for the teams, and people actually-mentioned access to MMA live streams or recordings of the different Think Tanks and events as something that was a positive change in our overall education and LFD strategy.”
Chief Executive Officer
Decathlon
What MMA does matters a lot. They create communities, help share knowledge and give movement to trends that are important to know. We feel less lonely in these roles we have thanks to the connections they facilitate.”
President, Americas & Global Partners
Google
MMA has an impressive collection of forward-thinkers focused on building for the future. It's a joy to be a part of that group and doing meaningful work as an industry.”
SVP, Global Media & Agency Relations
Mastercard
The MMA is the perfect trifecta of gathering the best thought leaders across the entire ecosystem; to tackle the biggest issues our industry faces and driving measurable results.”

Pages