Sr. Vice President and Head of Digital Acquisition/Website/Content & Social Media Marketing
HDFC Bank
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MMA Impact is one of the key events in India that covers the length & breadth of Modern Marketing by going in-depth with a wide range of topics. MMA truly carries the mantle of #ShapingTheFuture for Marketers by presenting curated sessions & a fantastic lineup of keynotes. I personally enjoyed my panel session on ‘Why Outcomes re the metrics that matter in 2021’. Not to forget the virtual environment was great & easy to navigate as well.
Over-the-top (OTT) advertising is more popular than ever before. With new streaming services appearing regularly, advertising opportunities have grown considerably. This guide will help clarify what OTT advertising is and the different types of media buying methods.
As more businesses continue to invest in MarTech solutions, and the Indonesian marketing landscape continues to evolve, it is crucial for marketers to identify trends and best practices that will help them accelerate business growth.
In line with MMA’s mission to continuously enlighten, empower and enable marketers to shape the future of modern marketing, we have developed the MMA Indonesia MarTech Report 2021. It includes valuable insights into Indonesia’s MarTech landscape, delving into topics such as advertising and promotion, content and experience, and commerce and sales.
