| Page 227 | MMA / Marketing + Media Alliance
Joshua Lowcock
Chief Digital/Brand Safety Officer
UM
“
Brand Safety: These two words have reset the way marketers think about the digital landscape. The risks and consequences of ads appearing in inappropriate environments have become a topic of media coverage and public conversation, as well as a target of online activists.”
Brand Safety

The Brand Safety and Suitability Strategy Guide

Use the Guide as a resource to help you create a brand safety and suitability strategy for your organization. If your organization already has a brand safety and suitability strategy, consult the Guide for insight to help you improve and augment it going forward. Use it to spark new ideas to help you remain informed and proactive, and continue to iteratively build on best practices in a changing landscape.

Released: 
December, 2021
Education Section: 
Guidelines
Region: 
Global

Agenda

Undefined

5 ABRIL, TERÇA-FEIRA | TUESDAY, 5th APRIL

Michael Katayama
Ads Privacy Lead, Google APAC
Google Asia Pacific
“

Watching from the audience, I thought it was fantastic - great range of topics and granularity, that I think was legible and actionable for the audience.

”
News

Breaking down the post-cookie solutions: Unified ID 2.0

MTA

Attribution is Hard: Is MTA Worth the Effort?

Released: 
November, 2021
Education Section: 
Research
Region: 
Global

MMA EMEA Smarties jury delivers its verdict on the creativity, innovation, and impact of this year’s entries

London – November 18th, 2021 – MMA EMEA today announced the shortlist for the 2021 MMA EMEA Smarties Awards, rewarding the most effective and innovative campaigns across the region, driving business impact.

The entries will be evaluated by 20 senior marketers comprising this year’s jury, chaired by Jacqueline Burchell, EVP of Marketing, PZ Cussons.

News Type: 
MMA Press Release

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