Head of Media Innovation and Partnership Development
PepsiCo
“
We will continue to invest in linear TV but I think it’s so critical for us to ensure we have the appropriate balance in place...as we...shift to more digitally-native platforms in the future.”
We're proud to announce that the MMA are an official partner of MAD//Fest London this year + we've managed to secure some discounted passes exclusively for our members. At the risk of sounding like one of those PPI firms though, time really is running out to claim your 25% discount pass for 7-8 July!
Over the time that WARC has carried out this survey with the MMA, the role of mobile in the arsenal of marketers has grown significantly. As smartphone technology becomes more and more sophisticated, the line between the mobile medium and the rest of the online media mix is increasingly blurred. This blurring means the distinction between mobile and the rest of digital is hard to make, leading to fewer respondents this year labelling their strategy as ‘mobile-first’ and only 22% having a separate mobile marketing budget.
