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The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.

This report highlights how consumer are growing appetite for tech-forward experience are reshaping retail and why safety and convenience will continue to be critical.  

Released: 
September, 2020
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Released: 
July, 2020
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Covid-19 has created unprecedented disruption in every aspect of life including marketing and advertising. According to a recent study 70% of buyers have already adjusted or paused their planned ad spend, while 16% is still determining what actions to take. In this document we summarize some of the Industry’s best thinking in terms of advertising in times of crisis and we try to answer the key questions that block efficient marketing decision-making right now.

Released: 
June, 2020
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NEW YORK, NY, JANUARY 21, 2014 – For the first time ever, fans will have the power to unlock exclusive content and rewards from authors by using image recognition technology to turn regular book covers into interactive media experiences. Author and TED speaker Sunni Brown has partnered with mobile tech company, BestBuzz, to leverage their proprietary technology and mobile app for her latest book release, 

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CMO CONNECT | 16 APRIL 2026

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January, 2026
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CALL FOR JURY NOMINATIONS | 2026 SMARTIES AWARDS TURKIYE

SMARTIES AWARDS TÜRKİYE : CALL FOR JURY NOMINATIONS

The MMA Smarties™ Awards celebrate marketing excellence that delivers measurable business growth, innovation, and purpose-driven impact. Our judges play a critical role in recognising the work that is shaping the future of marketing in Türkiye.

Why Join the Smarties™ Türkiye Judging Programme?

Industry Recognition
Be recognised and featured across MMA and Smarties™ platforms as a leader in marketing effectiveness and innovation.

Exclusive Access
Review the most impactful campaigns from leading brands, agencies, and media owners across Türkiye.

Professional Growth
Sharpen your strategic judgement, engage with bold thinking, and connect with senior peers across the marketing ecosystem.

Your expertise will not only honor the brightest minds in the field but also position you as a thought leader in shaping the future of marketing.

Please email [email protected] for further details.

Nominator Information

Nominee Information

Please insert the link for nominee’s a bio or linkedin profile.

Please note the CMO Judge will have to avail themselves on one of the followings days to attend an in-person Jury day:

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