Wednesday, February 25, 2026
3:50 PM – 4:25 PM
Networking
Registration, Business Networking, and Refreshments
Registration, Business Networking, and Refreshments
4:25 PM – 4:30 PM
Remarks
Opening Remarks by Marketing + Media Alliance Indonesia (MMA Indonesia)
Opening Remarks by Marketing + Media Alliance Indonesia (MMA Indonesia)
4:30 PM – 5:10 PM
Standard
Session 1: From Assistants to Agents: How AI Is Rewriting Marketing
Session 1: From Assistants to Agents: How AI Is Rewriting Marketing
A fast-paced introduction to Agentic AI and its growing role in social commerce and digital marketing operations. Learn how autonomous AI agents are changing how marketers work and what CMOs must do to stay ahead.
5:10 PM – 5:50 PM
Standard
Session 2: Redefining Generative AI in Marketing: Beyond Content Creation to Audience Segmentation
Session 2: Redefining Generative AI in Marketing: Beyond Content Creation to Audience Segmentation
5:50 PM – 6:00 PM
Standard
Group Photo Session
Group Photo Session
6 PM – Onwards
Remarks
Closing Remarks, Business Networking, and Iftar
Closing Remarks, Business Networking, and Iftar