| Page 9 | MMA / Marketing + Media Alliance

CMO CONNECT | 11 JUNE 2026

Please fill in this field for quick approval.

MMA CONNECT DUSSELDORF | 11 JUNE 2026

Please fill in this field for quick approval.
Dr. Kushal Sanghvi
Director
Komerz
“

It was yet another interesting evening that MMA India had put together with conversations around the most dynamically changing role of everyone in marketing and clearly it’s not just about building the brand anymore but adding to profitability and business growth .

It’s these evenings that the teams at MMA Global keep creating that keep us engaged, connected and constantly keep our thirst to learning going,

”
Study

The State of Brand Marketing Accountability

What do the marketers who successfully defend brand budgets actually do differently?
Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased focus on measurable outcomes. This trend is expected to continue. Meanwhile, confidence in brand measurement is low, leaving most marketers unable to defend brand investments when budgets tighten.
Attribution
MTA

The State of Brand Marketing Accountability

Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased focus on measurable outcomes. This trend is expected to continue. Meanwhile, confidence in brand measurement is low, leaving most marketers unable to defend brand investments when budgets tighten.
Released: 
March, 2026
File Size: 
2.4 MB
Education Section: 
Research, Trends Reports
Region: 
Global
Framework

The Information Search Marketing Framework

ISM includes paid and organic promotion in traditional search, as well as new, AI-based mechanisms.
AI
Marketing Organization

The Information Search Marketing Framework

ISM includes paid and organic promotion in traditional search, as well as new, AI-based mechanisms.
Released: 
March, 2026
File Size: 
66 KB
Education Section: 
Guidelines
Region: 
Global

Nedir Bu AB Yapay Zeka Yasası?

2026 MEA Webinar - AI Adoption Study 25 - Report Findings!

Pages