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MMA Creative Summit 2026

24 April 2026 | Ho Chi Minh City

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2026 TURKIYE Webinar - Perakende Medya'da Özel Günler, Özel Stratejiler

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The State of Brand Marketing Accountability

Mar 19, 2026 · Global

The question isn’t whether to measure brand. It’s whether you can afford not to.

Marketers are often under pressure to defend brand marketing investments, but don’t always have the measurement methods to really “prove it.” In this webinar, we will share new findings on what separates Brand Accountable organizations from those that are Brand Vulnerable—and how to strengthen your ability to defend (and grow) brand investment.

Hear how brand marketing leaders use measurement insights in planning and budget conversations.

Watch Now

MMA CONNECT CANNES | 24 JUNE 2026

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Marketing Organization

MMA AI Adoption Study 25 | South Africa

MMA AI Adoption Study 25 | South Africa, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in South Africa are adopting AI across Marketing and Customer Experience (CX).

Released:

February, 2026

File Size:

8.06MB

Education Section:

Benchmark Studies, Research

Region:

Middle East & Africa, South Africa, Sub-Sahara

Keywords:

AI, report, MMA MEA, Sub-Sahara, 2025

Marketing Organization

MMA AI Adoption Study 25 | MENA

MMA AI Adoption Study 25 | MENA, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in MENA are adopting AI across Marketing and Customer Experience (CX).

Released:

February, 2026

File Size:

8.06MB

Education Section:

Benchmark Studies, Research

Region:

Middle East & Africa, KSA, MENA, Qatar

Keywords:

AI, report, MMA MEA, MENA, KSA, Saudi Arabia

CALL FOR JURY NOMINATIONS | 2026 SMARTIES AWARDS MENA

SMARTIES™ MENA AWARDS: CALL FOR JURY NOMINATIONS

The SMARTIES™ MENA Awards celebrate marketing excellence that delivers measurable business growth, innovation, and purpose-driven impact across the Middle East and North Africa.

Bringing together one of the most dynamic and fast-evolving marketing ecosystems in the Middle East and North Africa, the SMARTIES™ MENA Awards program recognises the work that is shaping the future of modern marketing across diverse markets, cultures, and consumer landscapes within the region.

Our jury plays a critical role in identifying and honouring the campaigns that set new benchmarks for effectiveness and innovation.

Why Join the SMARTIES™ MENA Awards Judging Programme?

Regional Recognition
Be recognised and featured across MMA and SMARTIES™ platforms as a trusted leader in marketing effectiveness and innovation at a regional level.

Exclusive Regional Access
Evaluate some of the most impactful campaigns from leading brands, agencies, and media owners across MENA, spanning multiple cultures, markets, and consumer behaviours.

Professional Growth & Peer Exchange
Sharpen your strategic judgement, engage with bold and diverse thinking, and connect with senior marketing leaders from across the region.

Your expertise will not only help spotlight the strongest work in MENA but also position you as a thought leader contributing to the evolution of marketing on a regional stage.

For further details or to nominate yourself or a colleague, please contact [email protected] .

Nominator Information

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Title *

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Nominee Information

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Please insert the link for nominee’s a bio or linkedin profile.

Nominate for *

Pre-Screening Jury

Final Jury

What category does their experience and expertise align with? *

Purpose-Driven Marketing

Impact Marketing (previously Marketing Impact)

Media and Growth (previously Impact Media)

Creative & Innovation Impact (previously Emerging Tech / AI in Marketing / Creative)

Has the nominee judges SMARTIES AWARDS or another marketing awards programme ?

Yes

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Apply/Nominate - SMARTIES Europe/DACH Qualifying Jury 2026

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Have you judged for the SMARTIES in the past? *

Yes

Which Program would you like to participate in? *

GLOBAL

EUROPE

DACH

The qualifying juror is obligated to evaluate a minimum of 45 submissions for each programme. If you select 2 markets, e.g., Europe and DACH, you would be screening 45 entries per market. By accepting this role, you are committing to dedicate sufficient time to thoroughly review the specified number of entries for each programme.

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Archived Case Studies from MMA and ANA

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