I walk away feeling inspired every time, not just the following week but for many months afterward, enough to take action and implement something learned with my team. This should be a must-attend for every marketing/media leader.”
The MMA is the only marketing association I'm aware of that feels like it's about the future and not tradition. The mission and purpose of making marketers more relevant to the C-suite and finally getting to the bottom of questions that had been thought “unsolvable” for so many years is reason enough to go to this show.”
At Cannes Lions 2026, 13,000+ marketing leaders from 92 countries gathered around a single question: Where does creative advantage come from once AI handles capacity?
This report argues that the advantage has migrated. It is no longer a technology problem. AI compresses production and testing, but it cannot decide what is worth making, how a brand should behave, or which investment deserves to scale.
Yapay zeka kapasiteyi devralınca rekabet avantajı nerede kalıyor? Marketing + Media Alliance, Cannes Lions 2026'yı Global, MEA ve Türkiye merceğinden okuyor.
Cannes Lions 2026'da 92 ülkeden 13.000'i aşkın pazarlama lideri tek bir sorunun etrafında toplandı: Yapay zeka kapasiteyi devraldığında yaratıcı avantaj nereden geliyor?
