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Rotasız Hız: Türkiye'nin Yapay Zekâ Paradoksu (Speed Without a Route: Türkiye's AI Paradox)

A commentary on the AI Adoption Study 25, examining why Türkiye leads the region in AI awareness yet a third of its marketing leaders report no clear vision or roadmap.

Released: 
February, 2026
File Size: 
8.06MB
Education Section: 
Definitions, Educational Documents, Perspectives, Research
Region: 
Middle East & Africa, Türkiye
Keywords: 
MMA MEA, Türkiye, 2026, AI in marketing, AI, Deep Dive, SEM

The Retail Media Council is a dedicated MMA India council within the framework of the existing MMA APAC Retail Media Network Ideas Lab (RMNIL). MMA India steps into this as a neutral, industry-led convening body, bringing clarity and a common language to retail media in India.

Retail media is the third wave of digital advertising, after search and social. 20% of total global ad spends now come from retail media, making it one of the fastest growing advertising channels worldwide (Source: WARC Media).

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