| Page 4 | MMA / Marketing + Media Alliance

2026 Retail Media Taskforce Workshop | 29 January 2026

First Name *

Last Name *

Company *

Company Type *

Job Title *

Email Address *

Country *

Mobile Phone

Linkedin URL

Please fill in this field for quick approval.

Email Opt-In *

By signing up you consent to emails from MMA, Event Partners & Sponsors and receive important news, updates and exclusive content about the event. T&C/Privacy: www.mmaglobal.com/privacy-policy.

I agree

Leave this field blank

SMARTIES Cambodia

Submitted by MMAGlobal on Wed, 01/14/2026 - 10:58

Smarties Qatar

Submitted by MMAGlobal on Wed, 01/14/2026 - 06:59

Podcast

AI Hype Vs. Reality at CES 2026 with Shelly Palmer

Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped.

The 10 Major new Knowledge and Learning Opportunities that MMA Solution Provider Members Get in 2026

Landing_page

NEW

Marketing + Media Alliance - MMA India Membership

MMA India brings together the country’s most influential marketers, brands, agencies, and media leaders. Explore membership benefits, engagement opportunities, and how to join the alliance.

Email [email protected] to join the alliance.

Released:

January, 2026

Region:

APAC, India

CALL FOR JURY NOMINATIONS | 2026 SMARTIES AWARDS SA

SMARTIES AWARDS SA : CALL FOR JURY NOMINATIONS

The MMA Smarties™ Awards celebrate marketing excellence that delivers measurable business growth, innovation, and purpose-driven impact. Our judges play a critical role in recognising the work that is shaping the future of marketing in South Africa.

Why Join the Smarties™ SA Judging Programme?

Industry Recognition
Be recognised and featured across MMA and Smarties™ platforms as a leader in marketing effectiveness and innovation.

Exclusive Access
Review the most impactful campaigns from leading brands, agencies, and media owners across South Africa.

Professional Growth
Sharpen your strategic judgement, engage with bold thinking, and connect with senior peers across the marketing ecosystem.

Your expertise will not only honor the brightest minds in the field but also position you as a thought leader in shaping the future of marketing.

Please email [email protected] for further details.

Nominator Information

First Name *

Last Name *

Nominator Company *

Email Address *

Nominee Information

First Name *

Last Name *

Email Address *

Mobile Phone *

Job Title *

Company

Linkedin URL

Please insert the link for nominee’s a bio or linkedin profile.

Nominate for *

Screening Jury

CMO Judge

What category does their experience and expertise align with? *

Purpose-Driven Marketing

Impact Marketing (previously Marketing Impact)

Media and Growth (previously Impact Media)

Creative & Innovation Impact (previously Emerging Tech / AI in Marketing / Creative)

Has the nominee judges SMARTIES AWARDS or another marketing awards programme ?

Yes

Please note the CMO Judge will have to avail themselves on one of the followings days to attend an in-person Jury day:

Jury Day Options *

Online Pre-screen judging | Friday 10th - Thursday 16th April

PRE-SCREEN JUDGE MEETING | Creative & Innovation Impact & Impact Marketing | Thursday 14th April

PRE-SCREEN JUDGE MEETING | Media and Growth & Purpose Driven Marketing | Friday 17th April

CMO JURY DAY(S) | Creative & Innovation Impact& Purpose Driven Marketing | Monday 20th April - JHB

CMO JURY DAY(S) | Impact Marketing | Tuesday 21st April & Wednesday 22nd April - JHB

CMO JURY DAY(S) | Media and Growth | Thursday 23rd April & Friday 24th April

Email Opt-In *

Receive important news, updates and exclusive content about the event. By signing up you consent to emails from MMA, Event Partners & Sponsors. T&C/Privacy: www.mmaglobal.com/privacy-policy.

I agree

Leave this field blank

NEW

B2B Marketing

Content Marketing

Creative Effectiveness

Data

Shopper Marketing

Social Media

[MMA X BUZZMETRICS] Matcha on Social Media_Connecting With Users Through Matcha Enjoyment Trends

This report explores the evolving landscape of Matcha conversations on Vietnamese social media in 2025, where trends, user behaviors, and brand activity reveal both momentum and limitations. With nearly 3.8 million social mentions across multiple platforms within 2 years, matcha has become a daily topic driven largely by users and online communities rather than brand-led initiatives.

Released:

November, 2025

Education Section:

Benchmark Studies, Research, Trends Reports

Region:

APAC, Vietnam

The State of Performance Marketing

Wednesday, January 28, 2026 - 12:00pm to 1:00pm EST

What’s Next for Performance Marketing?

Performance marketing is no longer just about speed and automation — it’s evolving into a strategic engine of measurable growth. New research from Adobe and the Marketing + Media Alliance (MMA) reveals how senior marketers are wrestling with complexity, budgets, measurement gaps, and strategic integration as they redefine performance to drive both short- and long-term business outcomes.

Region:

Global