Buyung is a cross-disciplinary strategist with 21 years of experience helping brands navigate complexity across engineering, tech, marketing, and advertising. Formerly Head of Strategy at INNOCEAN Indonesia and APAC, he worked on brands such as Hyundai, Kia, UOB, and Superbank, and contributed to the launch of 11 vehicle models across Southeast Asia, including Hyundai’s EV lineup. He also co-founded BOUNCHE and helped grow it from a six-person agency into a 60-person business. His focus is building strategy that drives relevance, traction, and commercial impact.
