

Jacobo Fernandez Peña
Digital Strategy Planning Manager
Starcom Mediavest Group
Jacobo is a communications expert by profession graduated at Anahuac University, his passion are the media channels, especially the digital world. He has 9 years of experience in the industry in both digital and traditional areas.
His philosophy focuses on connecting people with brands and experiences through the different medias. In his career he has worked for brands such as P&G, Samsung, Pernod Ricard, Hyundai, Herdez, Avon, Expedia, Banamex, Mondelez, Cartier, Montblanc, Pfizer, among many others.