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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
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Mon, 05/15/2017 - 05:27
|
SpotX enters Indonesia's Video Advertising Market
Wed, 05/10/2017 - 05:02
sensewhere, Micello |
sensewhere Launches Visit Confirmation Platform for Mobile Attribution
Mon, 05/08/2017 - 17:46
|
Bottle Rocket Expands Leadership and Strategic Roles
Thu, 04/13/2017 - 15:12
|
Webinar: Monetizing Mobile Data 101 - Insights and Real-World Strategies
Thu, 03/30/2017 - 09:37
comScore |
comScore announces launch of new multi-platform & enhanced mobile measurement in Indonesia
Tue, 03/07/2017 - 05:58
|
Infobip launches OMNI, sparked by global expansion and A2P messaging growth
Tue, 02/28/2017 - 17:31
SHOPKICK |
Micro Center Joins Shopkick Ecosystem
Mon, 02/27/2017 - 14:53
SHOPKICK |
SHOPKICK GROCERY WILL DRIVE DISCOVERY AND SALES
Thu, 02/16/2017 - 12:55
|
Retale Acquires Top Shopping List App, Out of Milk
Mon, 02/13/2017 - 02:46
|
Auto-Play Video Arrives On The Adcanvas Platform
Thu, 02/09/2017 - 16:29
Cuebiq |
Cuebiq Closes $3.5M in Funding and Appoints Rick Belluzzo as Chairman of the Board
Tue, 01/31/2017 - 10:36
|
Mobile Ad Tech Executive Tim Solt Joins Reveal Mobile
Tue, 01/31/2017 - 10:34
Reveal Mobile |
Reveal Mobile & inMarket Partner for "Mobile Location and The Tale of Retail ROI" Webinar
Tue, 12/06/2016 - 11:23
|
Near Integrates Global Consumer Data into Oracle’s BlueKai Marketplace
Mon, 11/21/2016 - 12:16
|
Easy to create Interactive full screen mobile ads are here!
Mon, 11/14/2016 - 15:30
|
Hathway Launches Mobile Application for The Coffee Bean & Tea Leaf
Wed, 11/09/2016 - 13:09
|
Videology Sees Near 5X Growth in Advanced Linear TV Advertising Inventory from Q1-Q3; Digital Video Campaigns Leverage TV Insights
Wed, 11/02/2016 - 12:56
research now |
Immersion Launches Haptic Ad Service Enabling “Touch Effects” in Mobile Video Ads
Tue, 10/25/2016 - 15:57
Reveal Mobile |
Digital Ecommerce Executive Michael Jones Joins Reveal Mobile Advisory Board
Mon, 10/24/2016 - 16:24
Reveal Mobile |
Webinar: Two Case Studies on Geotargeting
Thu, 10/13/2016 - 10:51
|
Introducing Flipboard Storyboard: A Robust Storytelling Platform for Brands
Fri, 09/30/2016 - 15:15
Jun Group |
Content Creation of a New World
Fri, 09/30/2016 - 15:02
Jun Group |
The case for reward-based advertising
Wed, 09/28/2016 - 21:14
Flipboard; Rubicon Project |
Flipboard Launches Premium Private Marketplace; Selects Rubicon Project to Automate Buying of Mobile Ad Inventory
Wed, 09/21/2016 - 13:10
Verve Mobile |
Verve Releases New Research on Mobile Prodigies – Generation Z and Millennials
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