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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
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Fri, 05/04/2018 - 11:19
|
Clear Channel Outdoor Introduces CCO RADARView™
Thu, 04/12/2018 - 15:58
|
Headway continúa su expansión global con la apertura de nuevas oficinas
Fri, 03/23/2018 - 11:01
S4M |
S4M granted continued MRC accreditation – remains the only mobile actor today accredited by MRC for post-click measurements
Tue, 03/13/2018 - 08:43
|
Lumavate Secures $2.5M in Seed Funding and Announces Partner Program
Fri, 03/09/2018 - 16:22
|
Braze (Formerly Appboy) Announces Integrations with Microsoft and AccuWeather to Expand Partner Ecosystem
Mon, 03/05/2018 - 08:47
|
Proudly Announce The Launch of GO Trace by App Samurai
Thu, 03/01/2018 - 05:15
S4M |
S4M Shuffles Senior Management to Focus on US Expansion
Thu, 12/07/2017 - 13:54
Reveal Mobile |
Reveal Mobile Appoints Michael Benedict as Chief Revenue Officer
Thu, 12/07/2017 - 13:51
|
Reveal Mobile Joins the Network Advertising Initiative
Tue, 11/14/2017 - 15:38
|
Digital Element Sees Steady Increase in Advertisers’ Demands for Mobile Carrier Targeting
Thu, 11/02/2017 - 09:30
Infobip |
Infobip delivers one third of all A2P SMS traffic across India
Tue, 10/31/2017 - 10:35
S4M |
S4M partners with Integral Ad Science to bolster mobile campaign viewability measurement
Wed, 09/27/2017 - 16:30
|
Bottle Rocket and Make-A-Wish® partner to help fulfill a child's unique wish to design and develop his own video game
Thu, 09/21/2017 - 04:04
|
The world’s largest A2P communications network extends U.S. footprint
Wed, 09/20/2017 - 17:30
|
Shopkick Gives First-Ever Kicks for Mobile Shopping
Tue, 08/29/2017 - 23:05
comScore |
comScore Announces Launch of MMX Multi-Platform, As Well As Major Enhancements to Mobile Metrix in India
Wed, 08/23/2017 - 03:23
comScore |
comScore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia with Introduction of Mobile Consumer Panel Data
Wed, 08/23/2017 - 03:20
comScore |
comScore and CTR Announce Expanded Multi-Platform and Mobile Measurement in China
Wed, 08/16/2017 - 18:16
Bottle Rocket |
Bottle Rocket Helps NPR Further its “News Everywhere” Strategy with the Launch of NPR One for Apple TV
Thu, 08/10/2017 - 15:18
|
Reveal Mobile Awarded Broad Patent For Locating Mobile Devices And Building Profile Databases Using Beacon Proximity Activity
Wed, 07/19/2017 - 03:19
|
Near expands operations in the United States, Andries de Villiers joins as General Manager
Tue, 06/27/2017 - 16:57
|
JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting
Thu, 06/08/2017 - 10:16
Cuebiq, millward brown |
Kantar Millward Brown Partners with Cuebiq to Provide Marketers with Critical Intelligence on Offline ROI
Thu, 06/08/2017 - 09:52
Cuebiq |
Cuebiq Unveils Industry’s First Footfall Attribution Benchmarks for Nine Key Verticals
Wed, 05/31/2017 - 10:35
|
S4M US Expands; Appoints Scott Dornblaser as SVP Sales of Americas
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