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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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Agency Day Vietnam 2023
Advisory Board
Advisory Board
Nguyen Thanh Anh
Head of Country Marketing and Enterprise Commercial
Grab Vietnam
Kate Bayona-Garcia
CEO
Publicis Groupe
Le Ba An Binh
Managing Director
Adtima
Anna Bizon
Marketing Director
Heineken Vietnam
Kalidas Ghose
Chief Executive Officer
FE Credit
Soames Hines
CEO
Ogilvy Group Vietnam
Khiem Ho
Head of Client Solutions Team
TikTok
Douglas Kuo
DVP and General Manager
Abbott Vietnam
Khoi Le
Country Head, Vietnam
Meta
Nguyen Thi Mai
Vice President Marketing/Co-Chair MMA Vietnam
Homecare, Unilever
Siddarth Malhotra
CEO
Dentsu Creative
Phan Dang Tra My
CEO - Admicro; Vice President - VCCorp
Admicro
Tammy Phan
Founder & Managing Partner
Blue Valley Partners
Sudarshan Saha
Managing Director
EssenceMediacom
Sudarshan Saha
Head of Integrated Communications
Nestlé Vietnam
Huynh Long Thuy
Senior Director of Marketing & PR
HDBank
Phan Bich Tam
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
Nguyen Dinh Toan
Former Executive Vice President of Marketing
Suntory Pepsico Vietnam Beverage
Thai Minh Diem Tu
Chief Marketing Officer
Techcombank
Mai Thanh Viet
VP Marketing
Nutifood Vietnam
Venus Teoh Kim Wei
Executive Vice President Marketing & MMA Co-Chairs
Suntory Pepsico Vietnam
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