Agenda | MMA / Marketing + Media Alliance

Agenda

Monday, December 14, 2026

08:00 – 09:00 Networking
09:00 – 09:05 Remarks

The Year the Plan Broke - Welcome to the Unexpected Future

09:05 – 09:15 Standard

Welcome to MMA NEXT! 2026. The system is glitching — and today, we shape it.

09:15 – 09:25 Standard

NEXT! in Shaping The Glitch The New Marketing Mandate

09:25 – 09:35 Standard

NEXT! in The Glitch Moment : From Noise to Value - Trust, Belonging and Human

09:35 – 09:50 Standard

NEXT! in Perspective : AI Is Fast. Humans Must Be Wise.

09:50 – 10:05 Standard

NEXT! in Creators Are Not Media Inventory: Building Trust, Culture and Relevance

10:05 – 10:25 Standard

NEXT! in Brand Safety 2.0: Trust, Transparency and Media Investment in the AI Era

10:25 – 10:50 Standard

NEXT! in Banking on Trust: Finance, AI and Customer Confidence

10:50 – 11:20 Networking

COFFEE BREAK

11:20 – 11:40 Standard

NEXT! in Decoding the AI Glitch: Trust, Agency and the New Digital Order

11:40 – 11:55 Standard

NEXT! in Working Backwards from the Customer: The Future of Commerce in the AI Era

11:55 – 12:15 Standard

NEXT! in Retail Media Beyond ROAS: Everyday Relevance, Data and Customer Value

12:15 – 12:30 Standard

NEXT! in The New Commerce Corridor: Türkiye, Marketplaces and AI-Powered Growth

12:30 – 12:45 Standard

NEXT! in Beyond the Basket: Marketplace Trust in the Age of Infinite Choice

12:45 – 13:00 Standard

NEXT! in Affordable Aspiration: Fashion, Value and Confidence in the New Consumer Economy

13:00 – 14:00 Networking

NETWORKING LUNCH

14:00 – 14:15 Standard

NEXT! in More Creative, Not More Content: Designing Meaning in the AI Era

14:15 – 14:30 Standard

NEXT! in The Sound of Belonging: Audio, Fandom and Human Connection

14:35 – 14:50 Standard

NEXT! in Sound That Stays: Audio, Trust and Brand Memory

14:50 – 15:10 Standard

NEXT! in Beyond the Feed: Rebuilding Customer Journeys in Owned Channels

15:10 – 15:30 Standard

NEXT! in From Attention to Participation: The New Rules of Play-Based Engagement

15:30 – 15:45 Networking

COFFEE BREAK

15:45 – 16:00 Standard

NEXT! in From Installs to Intent: Mobile Growth in the AI Discovery Era

16:00 – 16:20 Standard

NEXT! in Signals That Matter: Attention, Memory and Business Impact

16:20 – 16:35 Standard

NEXT! in Connected Growth: Building Türkiye’s AI-Ready AI-Ready Ecosystem

16:35 – 16:50 Standard

NEXT! in The AI-Ready Enterprise: Building the Infrastructure for Intelligent Growth

16:50 – 17:10 Standard

NEXT! in MMA Smarties Awards : 15 Years of Marketing Effectiveness

17:10 Remarks
 

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Serkan Karaman
Program Manager
Marketing + Media Alliance
E: [email protected]