Monday, December 14, 2026
08:00 – 09:00
Networking
NEXT! in The Day Starts With Relevance
NEXT! in The Day Starts With Relevance
09:00 – 09:05
Remarks
NEXT! in The Year the Plan Broke
NEXT! in The Year the Plan Broke
09:05 – 09:15
Remarks
NEXT! in Shaping the New Marketing Mandate
NEXT! in Shaping the New Marketing Mandate
09:15 – 09:25
Keynote
NEXT! in What Marketers Must Decide Next
NEXT! in What Marketers Must Decide Next
09:25 – 09:35
Keynote
NEXT! in From Noise to Value
NEXT! in From Noise to Value
09:35 – 09:50
Keynote
NEXT! in AI Is Fast. Humans Must Be Wise.
NEXT! in AI Is Fast. Humans Must Be Wise.
09:50 – 10:05
Standard
NEXT! in Creators Are Not Media Inventory
NEXT! in Creators Are Not Media Inventory
10:05 – 10:25
Panel
NEXT! in Brand Safety Is a Business Decision
NEXT! in Brand Safety Is a Business Decision
In Partnership With:
10:25 – 10:50
Panel
NEXT! in Banking on Trust
NEXT! in Banking on Trust
10:50 – 11:20
Networking
NEXT! in The Room Resets Together
NEXT! in The Room Resets Together
11:20 – 11:40
Keynote
NEXT! in Trust, Agency and the New Digital Order
NEXT! in Trust, Agency and the New Digital Order
11:40 – 11:55
Keynote
NEXT! in Working Backwards from the Customer
NEXT! in Working Backwards from the Customer
11:55 – 12:15
Panel
NEXT! in Retail Media Beyond ROAS
NEXT! in Retail Media Beyond ROAS
12:15 – 12:30
Keynote
NEXT! in Marketplace Trust in the Age of Choice
NEXT! in Marketplace Trust in the Age of Choice
12:30 – 12:45
Keynote
NEXT! in Affordable Aspiration
NEXT! in Affordable Aspiration
In Partnership With:
12:45 – 13:00
Keynote
NEXT! in The Media System Marketers Can Trust
NEXT! in The Media System Marketers Can Trust
In Partnership With:
13:00 – 14:00
Networking
NEXT! in The Conversations That Move the Market
NEXT! in The Conversations That Move the Market
14:00 – 14:15
Keynote
NEXT! in More Creative, Not More Content
NEXT! in More Creative, Not More Content
14:15 – 14:30
Keynote
NEXT! in The Sound of Belonging
NEXT! in The Sound of Belonging
In Partnership With:
14:30–14:45
Keynote
NEXT! in Sound That Stays
NEXT! in Sound That Stays
In Partnership With:
14:45–15:05
Panel
NEXT! in Owned Journeys, Real Relationships
NEXT! in Owned Journeys, Real Relationships
In Partnership With:
15:05–15:25
Panel
NEXT! in Participation Is the New Attention
NEXT! in Participation Is the New Attention
In Partnership With:
15:25–15:45
Networking
NEXT! in Stay With the Signal
NEXT! in Stay With the Signal
15:45 – 16:00
Keynote
NEXT! in From Installs to Intent
NEXT! in From Installs to Intent
16:00 – 16:20
Panel
NEXT! in Signals That Matter
NEXT! in Signals That Matter
16:20 – 16:35
Keynote
NEXT! in Connected Growth
NEXT! in Connected Growth
16:35 – 16:50
Keynote
NEXT! in The New Commerce Corridor
NEXT! in The New Commerce Corridor
16:50 – 17:10
Panel
NEXT! in Fifteen Years of Marketing Effectiveness
NEXT! in Fifteen Years of Marketing Effectiveness
17:10–17:15
Remarks
NEXT! in The Story Begins Where the Plan Ends
NEXT! in The Story Begins Where the Plan Ends
Become an MMA NEXT! CONFERENCE| Istanbul 2026 partner today.
Fill out the form below to request more information:
Or Contact:
Serkan Karaman
Program Manager
Marketing + Media Alliance
E: [email protected]