Shape the Glitch

The Old Script Is Broken.
Now It’s Your Turn to Shape What Comes Next.

Marketing has lost its script.
The old rules no longer take us far enough. The new ones have yet to be written.
We call this moment of rupture and uncertainty “the glitch.”

The approaches that worked yesterday no longer deliver the same impact today.
AI is redefining how work gets done. Consumer behavior is shifting, while trust, commerce and measurement are all being re-examined.

Taking place on 14 December at Swissôtel The Bosphorus, MMA NEXT! CONFERENCE 2026 will bring together leaders from marketing, media, technology and business under the theme “Shape the Glitch” to help chart a course through uncertainty.

At the final marketing conference of this scale in 2026, proven success stories will meet bold perspectives as participants come together to shape the marketing agenda for 2027.

Because success no longer belongs to those who create flawless plans. It belongs to those who hold their course when change begins.