Monday, December 14, 2026
08:00 – 09:00
Networking
Registration & Networking Over Coffee
Registration & Networking Over Coffee
09:00 – 09:05
Remarks
NEXT! in The Glitch Is Here · Opening
NEXT! in The Glitch Is Here · Opening
09:05–09:12
Remarks
NEXT! in The Power of Collective Intelligence · Welcome Remarks
NEXT! in The Power of Collective Intelligence · Welcome Remarks
09:12–09:20
Keynote
NEXT! in Shape the Glitch: Turning Disruption into Direction · Opening Keynote
NEXT! in Shape the Glitch: Turning Disruption into Direction · Opening Keynote
09:20–09:40
Keynote
NEXT! in The Future of Living: Trends Reshaping Culture, Consumption & Experience
NEXT! in The Future of Living: Trends Reshaping Culture, Consumption & Experience
09:40–09:50
Keynote
NEXT! in Meet the Future Makers: The Next Generation Takes the Stage
NEXT! in Meet the Future Makers: The Next Generation Takes the Stage
09:50–10:10
Standard
NEXT! in Say It, Ship It: Running Marketing From a Conversation
NEXT! in Say It, Ship It: Running Marketing From a Conversation
10:10–10:25
Panel
In Partnership With:
10:25–10:40
Panel
NEXT! in The Value Exchange: When Engagement Becomes a Reward
NEXT! in The Value Exchange: When Engagement Becomes a Reward
10:40–10:55
Keynote
NEXT! in From Influence to Impact: When Creativity Meets Consumer Insight
NEXT! in From Influence to Impact: When Creativity Meets Consumer Insight
10:55–11:15
Keynote
NEXT! The Trust Glitch: Can Brands Still Earn Belief?
NEXT! The Trust Glitch: Can Brands Still Earn Belief?
In Partnership With:
11:15–11:35
Keynote
NEXT! in When Intelligence Is Everywhere, What Sets You Apart?
NEXT! in When Intelligence Is Everywhere, What Sets You Apart?
11:35–11:55
Panel
NEXT! in The CFO Test: Is Marketing an Expense or an Investment?
NEXT! in The CFO Test: Is Marketing an Expense or an Investment?
11:55–12:10
Keynote
NEXT! in Brand Value: When Everything Is Possible, What Remains Priceless?
NEXT! in Brand Value: When Everything Is Possible, What Remains Priceless?
12:10–12:35
Keynote
NEXT! in Banking Reimagined: AI, Experience & the Power of Choice
NEXT! in Banking Reimagined: AI, Experience & the Power of Choice
12:35–12:55
Keynote
NEXT! in One Customer, Infinite Possibilities: Where Data Meets Everyday Life
NEXT! in One Customer, Infinite Possibilities: Where Data Meets Everyday Life
12:55–13:10
Networking
NEXT! in The New Appetite: How Brands Stay Relevant in a Changing World
NEXT! in The New Appetite: How Brands Stay Relevant in a Changing World
14:15–14:35
Keynote
NEXT! in The Influence Equation: A New Guide to Influencer Effectiveness
NEXT! in The Influence Equation: A New Guide to Influencer Effectiveness
14:35–14:55
Keynote
NEXT! in Never Outgrow the Thrill: How Hot Wheels Reinvents Play Across Generations
NEXT! in Never Outgrow the Thrill: How Hot Wheels Reinvents Play Across Generations
14:55–15:15
Keynote
NEXT! in A New Blend: When Innovation Meets Creator Culture
NEXT! in A New Blend: When Innovation Meets Creator Culture
15:15–15:35
Panel
NEXT! in Owned Journeys, Real Relationships: How Akbank Flipped the Script
NEXT! in Owned Journeys, Real Relationships: How Akbank Flipped the Script
In Partnership With:
15:35–15:55
Panel
NEXT! in Beyond Screens: Turning Connected Media into Measurable Growth
NEXT! in Beyond Screens: Turning Connected Media into Measurable Growth
15:55–16:15
Networking
NEXT! in From Audiences to Fandoms: The New Rules of Brand Connection
NEXT! in From Audiences to Fandoms: The New Rules of Brand Connection
16:15–16:30
Keynote
NEXT! in Beyond the Playlist: When Sound Becomes Brand Experience
NEXT! in Beyond the Playlist: When Sound Becomes Brand Experience
In Partnership With:
16:30–16:45
Panel
NEXT! in Fashion at the Speed of Culture: When Consumers Lead the Way
NEXT! in Fashion at the Speed of Culture: When Consumers Lead the Way
In Partnership With:
16:45–16:55
Keynote
NEXT! in What We Shape Next · Closing Remarks
NEXT! in What We Shape Next · Closing Remarks
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Or Contact:
Serkan Karaman
Program Manager
MMA Academy
E: [email protected]