Data, identity and privacy | Page 4 | MMA / Marketing + Media Alliance

Data, identity and privacy

AI strategy and adoption
Measurement & Attribution
Data, identity and privacy
Brand Building

State of AI in Marketing in Germany 2025

 

Welcome to the State of AI in Marketing in Germany report, an in-depth exploration of how artificial intelligence (AI) is reshaping the marketing landscape in one of Europe’s leading economies. In partnership with Kantar, this report analyses current trends, challenges, and opportunities surrounding AI adoption in marketing across Germany.

Released: 
October, 2024
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Guidelines, Research, Trends Reports
Region: 
Europe, DACH
Keywords: 
AI, DACH, Europe, 2024, germany, AI in marketing, report
ROI Genome Flash: Brand Sponsorships

Brand Sponsorships: Vanity Play or Untapped Opportunity?

$9 out of every $10 spent on sponsorships goes unmeasured.

With bigger sports, arts and entertainment activations on the rise, sponsorship investment has become a hot-button issue for decision-makers and the C-suite. But many brands are relying on incomplete, siloed metrics to justify the spend and make investment decisions.

Our latest ROI Genome Flash highlights how brands can effectively measure and optimize sponsorship performance to deliver big rewards. Access it now to learn about:

  • The current sponsorship landscape
  • Key considerations for assessing sponsorship value
  • ROI Genome best practices for executing, activating and optimizing sponsorships

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AI strategy and adoption
Measurement & Attribution
Data, identity and privacy
Brand Building

State of AI in marketing: AI Trends & Actionable Insight

The "State of AI in Marketing 2024" report from MMA Global APAC, in collaboration with Punctuate.Inc provides an in-depth analysis of how businesses across the Asia-Pacific (APAC) region are embracing and adapting AI in their marketing strategies. Drawing from extensive survey data, this report explores the current state of AI adoption, the challenges faced by companies, and the innovative applications driving success.

Released: 
July, 2024
File Size: 
9.29MB
Education Section: 
Benchmark Studies, Educational Documents, Trends Reports
Region: 
APAC
Keywords: 
AI, AI in marketing, report, apac, 2024
State of AI in Marketing in Vietnam
AI strategy and adoption
Measurement & Attribution
Data, identity and privacy
Brand Building

State of AI in Marketing in Vietnam 2024

Welcome to the "State of AI in Marketing in Vietnam" report, a comprehensive look at how Artificial Intelligence (AI) is transforming marketing in one of Southeast Asia’s most dynamic markets. Produced by MMA Global and Decision Lab, this report explores current practices, challenges, and future opportunities in AI marketing adoption in Vietnam.

Released: 
June, 2024
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Educational Documents, Trends Reports
Region: 
APAC, Vietnam
Keywords: 
report, vietnam, AI in marketing, AI
Personalization and CX
Creative effectiveness
Data, identity and privacy
Brand Building

Aligning Engagement Metrics in Advertising

In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project with the aim to standardize engagement metrics—a keystone for evaluating campaign effectiveness and ensuring equitable evaluation of awards entries. This comprehensive guide captures the journey of the Engagement Metrics Project from its ambitious beginnings to its pivot – a pragmatic decision made in the face of the industry's complex digital ecosystem particularly with video metrics.

Released: 
April, 2024
Education Section: 
Benchmark Studies, Creative Effectiveness, Educational Documents, Perspectives
Region: 
APAC, Vietnam, Global
Keywords: 
metrics, report, vietnam
AI strategy and adoption
Marketing Org & Talent
Media & Retail Media
Personalization and CX
Data, identity and privacy

Teads Presenta las Cinco Tendencias en Ad Tech que Dominarán el Escenario de Medios Durante 2024

February 9, 2024
Member Company: 
Teads LATAM LLC

La compañía reconocida por sus estudios e innovación en el mundo publicitario digital, da a conocer cinco variables clave que deberán ser tomadas en cuenta a la hora de diseñar estrategias exitosas en 2024.

Data, identity and privacy

State of Data Privacy - Three Schools of Privacy and the Rise of PETs in the Age of AI

In collaboration with AppsFlyer, MMA Global embarked on a thorough benchmarking study to explore the complex landscape of Data Privacy. Engaging 150 senior marketers across various sectors, the study provides a view of the current state and future trajectory of Data Privacy and introduces a new comprehensive framework to approach privacy as a source of competitive advantage.
Released: 
January, 2024
Education Section: 
Benchmark Studies, Research, Trends Reports
Region: 
Global
Measurement & Attribution
Media & Retail Media
Data, identity and privacy

Top 5 Forward Looking Trends in Performance and Affiliate Marketing

January 21, 2024

As the Founder of a thriving company in the fast-paced world of digital marketing, I have witnessed firsthand the transformative power of performance and affiliate marketing. These dynamic landscapes are constantly evolving, and staying ahead of the curve is not just a business strategy; it's a necessity. In this article, we will delve into the top 5 future-looking trends in performance and affiliate marketing, shedding light on the innovations that will shape the industry in the years to come.

Personalization and CX
Media & Retail Media
Data, identity and privacy
Brand Building

Performance, Affiliate, and Content Marketing in 2024 in Horizon -A Founder's Perspective

January 4, 2024

As the dawn of a New Year unfolds, founders and entrepreneurs find themselves at the precipice of innovation and evolution. The landscape of marketing is ever shifting, evolving, demanding a keen eye for emerging trends and a proactive approach to stay ahead of the curve.

In the realm of performance and content marketing, the winds of change are blowing strong, and as the founder of a dynamic enterprise, it is imperative to not only ride these winds but also harness their power for unprecedented success.

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