In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries.
Mobile campaign: 3 weeks, 2 languages, 6 countries
Over 15 million impressions on Google Display Network, 100,000 pageviews
10% interaction rate, average dwell time of 70 seconds
STUDY SHOWS THAT AMERICANS ARE SLOWER TO TRANSITION FROM E-COMMERCE TO MOBILE SHOPPING
New Research from Havas Worldwide Reveals Only 16% of US Consumers Have Used a Mobile Device to Shop, Compared with 50% in China, 48% in Singapore, and 42% in India
Since the first 2 quarters of 2013 have become a clear proof of the fact, that the niche remains trendy and continuously improves its profitability levels, the 2nd half of the year looks very promising as well. According to Epom Data Center research, in particular, the dynamics will certainly remain positive, with the major swell being expected for the holiday season.
Pricing Fluctuations
Naturally, the tracked waves in pricing in Q2-Q4, 2012, e.g. the increase of in-app inventory value for about 40% (Android) and 52% (iOS), couldn’t but be followed by a relative drop-down in 1Q, 2013 for around 24-25%, after the previous holiday season had ended.
Velti in partnership with Econsultancy publish their latest free mobile whitebook with truly actionable insight, assisting marketers to formulate an effective and accountable mobile strategy to target today’s consumers.
Combined research from leading industry statistics, primary data and analytics from Velti’s own platforms provides the latest insight into consumer preference, consumer habits and consumer devices. Also included:
