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DMG Launches Traffiliate for Mobile with Enhanced Targeting and Post Click Optimization

New version analyzes hundreds of mobile variables in real time to automatically generate media plans that optimize ROI.

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Effective Mobile Marketing

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DSNR Media Group - DMG

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DSNR Media Group Selects Amobee to Scale Mobile Advertising Services Globally

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DSNR Media Group - DMG

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Gameloft

Adform Partners with AdTruth to Deliver Enhanced Desktop and Mobile Ad Performance

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Effective Mobile Marketing

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With every year that passes, our phones seem to take on increasing significance in supporting our lives. Now in its eighth year, our annual Mobile Life study looks at how people use their phones, why they do what they do and the implications for brands. As showrooming continues to threaten the high street, we look at ways in which brands can use mobile to interact with people and influence their behaviour in store.

5 Essential Tips for App Marketing on Facebook

April 17, 2013

5 Essential Tips for App Marketing on Facebook

The Power of Purchase Persuasion: How C-Store Retailers Can Attract Consumers With Real-Time Incentives

April 16, 2013

By: Alex Romanov, CEO, iSIGN Media

Sometimes, inspiring customers to purchase one extra item, make pricier selections, or impulsively fill their shopping carts with another article at checkout time comes down to a business’s nuts and bolts – literally.

Inneractive Integrates AdTruth to Help Publishers Monetise

April 10, 2013

AdTruth and Inneractive Join Forces to Enhance Targeting within Mobile Web & Apps

April 10, 2013

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