Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Media Agencies

Europe 2025

Top 10 ranking

Points by company

Full results

Rank Media Agency Region Points
1 PHD Europe 276.7
2 OMD Europe 269.3
3 Mindshare Europe 249.9
4 Essencemediacom Europe 243.1
5 PHD Europe 205.5
6 Mediaplus Europe 179.5
7 Carat Europe 127.1
8 Mindshare Europe 120.2
9 PHD Europe 111.8
10 UM Europe 104.5
11 EssenceMediacom Europe 97.8
12 PHD Europe 91.8
13 Wavemaker Europe 85.0
14 OMD Europe 81.8
15 Mindshare Europe 71.4
16 OMD Europe 55.1
16 OMD Europe 55.1
18 Mindshare Europe 50.0
19 Sempeak Digital Media Agency Europe 40.1
20 OPNForte Europe 35.1
21 Wavemaker Europe 35.0
22 OMD Europe 30.1
23 Havas Media Europe 25.1
24 EssenceMediacom Europe 25.0
24 Mindshare Europe 25.0
26 Carat Europe 24.3
27 Mindshare Europe 20.2
27 OMD Europe 20.2
29 Initiative Europe 20.1
30 PION3ERS Europe 16.2
31 Publicis Media Europe 16.1
32 IPG Mediabrands Europe 16.0
32 MG Media Europe 16.0
34 Wavemaker Europe 12.1
35 UM Europe 8.4
36 Publicis Media Europe 8.2
37 WPP Media Europe 8.0
38 Wavemaker Europe 5.0