Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Media Agencies

Europe 2021

Top 10 ranking

Points by company

Full results

Rank Media Agency Location Region Points
1 OMD Istanbul Europe 127.0
2 Mindshare Istanbul Europe 120.7
3 Carat Istanbul Europe 120.4
4 Havas Sports & Entertainment Paris Europe 118.2
5 Mindshare Moscow Europe 92.6
6 Neodigital Istanbul Europe 76.4
7 Wavemaker Istanbul Europe 74.7
8 MediaCom Istanbul Europe 64.1
9 Mindshare Stockholm Europe 59.8
10 MediaCom London Europe 27.7
11 Havas Media Istanbul Europe 25.6
12 Starcom Copenhagen Europe 21.3
13 People Istanbul Europe 17.0
14 OPN Istanbul Europe 16.0
15 Arena Media Madrid Europe 8.5
15 m/SIX Madrid Europe 8.5
15 Mindshare Madrid Europe 8.5
18 Ingage Istanbul Europe 6.3
19 Initiative Oslo Europe 4.3
19 Mindshare Milan Europe 4.3
19 PATH GmbH Düsseldorf Europe 4.3
22 Forward Media Istanbul Europe 4.0
22 MG Media Istanbul Europe 4.0
24 MediaCom Copenhagen Europe 2.1
24 PHD Oslo Europe 2.1