Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Digital/Specialist Agencies

Sub-Saharan Africa 2025

Top 10 ranking

Points by company

Full results

Rank Digital/Specialist Agency Region Points
1 Freshive Africa 108.1
2 Hellosquare Africa 92.1
3 365 Digital Africa 56.1
4 iProspect Africa 40.0
5 Broadbrand Africa 32.0
5 Offlimit Communications Africa 32.0
5 Sauce Advertising Africa 32.0
8 M&C Saatchi Connect Africa 24.0
8 Ogilvy Social.Lab Africa 24.0
8 Rookdigital Africa 24.0
11 Honest Marketing Africa 20.0
12 Flow Communications Africa 16.0
12 OnPoint PR & Lifestyle Management Africa 16.0
14 Dentsu Performance Africa 10.0
15 Digitas Liquorice Africa 8.0
15 KA Muses Africa 8.0
17 Jellyfish Africa 4.0