Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Brands

MEA 2025

Top 10 ranking

Points by company

Full results

Rank Brand Industry Region Points
1 OMO Household & Domestic MEA 290.9
2 Magnum Food MEA 226.8
3 Toyota Automotive MEA 220.7
4 Akbank Financial Services MEA 218.3
5 Jameel Motorsport Automotive MEA 204.7
6 Checkers Retail MEA 204.2
7 adidas Clothing & Accessories MEA 193.5
8 KFC Retail MEA 188.3
9 Coca-Cola Soft Drinks MEA 182.3
10 Comfort Household & Domestic MEA 168.4
11 CarrefourSA Retail MEA 166.3
12 Dove Toiletries & Cosmetics MEA 160.4
13 Axe Toiletries & Cosmetics MEA 154.1
14 Standard Bank Financial Services MEA 153.2
15 Cif Household & Domestic MEA 137.1
16 Doritos Food MEA 132.7
17 Migros Retail MEA 130.0
18 Vodafone Telecoms & Utilities MEA 125.1
19 DIMES Food MEA 122.2
20 Qatar Tourism Transport & Tourism MEA 120.5
21 Twister Food MEA 118.0
22 TFG Limited Retail MEA 104.1
23 Yumoş Household & Domestic MEA 100.6
24 Hungerstation Retail MEA 100.2
25 Ackermans Retail MEA 100.1
26 Nescafe Soft Drinks MEA 96.5
27 Philips Household & Domestic MEA 94.7
28 Arçelik Household & Domestic MEA 94.3
29 Algida Food MEA 92.9
30 Daha Daha Media & Publishing MEA 92.8
31 Emirates NBD Financial Services MEA 92.6
32 Yas Island Leisure & Entertainment MEA 92.5
33 du Telecoms & Utilities MEA 88.5
34 Okey Toiletries & Cosmetics MEA 87.3
35 Monshaat Non-profit, public sector & education MEA 84.3
35 Red Bull MOBILE Telecoms & Utilities MEA 84.3
37 Barq Financial Services MEA 84.2
37 Nogger Food MEA 84.2
39 Pep Retail MEA 80.1
39 Pick n Pay Retail MEA 80.1
41 SuperFresh Food MEA 78.3
42 McDonald's Retail MEA 72.3
43 BYD Automotive MEA 68.3
43 Lay's Food MEA 68.3
45 Allianz Financial Services MEA 68.2
46 Oreo Food MEA 60.3
46 Starbucks Retail MEA 60.3
48 Nivea Toiletries & Cosmetics MEA 60.2
49 Absa Financial Services MEA 60.1
50 Yepy Automotive MEA 56.2
51 Cadbury Food MEA 56.1
51 DStv Media & Publishing MEA 56.1
51 Petromin Express Automotive MEA 56.1
51 Reboost Energy Soft Drinks MEA 56.1
55 Versuni Technology & Electronics MEA 52.6
56 Cheetos Food MEA 52.3
56 Rexona Toiletries & Cosmetics MEA 52.3
58 Benny Food MEA 52.1
58 Castle Lite Alcoholic Drinks MEA 52.1
58 Cornetto Food MEA 52.1
61 Al Joumhouria Media & Publishing MEA 50.0
61 Sabancı University Non-profit, Public Sector & Education MEA 50.0
63 Dabur Pharma & Healthcare MEA 48.2
64 Almarai Food MEA 48.1
64 Diriyah Season Leisure & Entertainment MEA 48.1
64 Hepsiburada Retail MEA 48.1
64 Jameson Alcoholic Drinks MEA 48.1
64 Knorr Food MEA 48.1
64 Maybelline Toiletries & Cosmetics MEA 48.1
70 Lenovo Technology & Electronics MEA 46.1
71 e& money Financial Services MEA 44.2
72 TurkNet Telecoms & Utilities MEA 44.1
73 Nedbank Financial Services MEA 44.0
74 Babyshop Retail MEA 40.2
74 Dosy Automotive MEA 40.2
74 Nana Toiletries & Cosmetics MEA 40.2
74 Pizza Hut Retail MEA 40.2
74 Puma Clothing & Accessories MEA 40.2
74 Sixieme Son Technology & Electronics MEA 40.2
80 Amazon Prime Media & Publishing MEA 40.1
80 Bank Windhoek Financial Services MEA 40.1
80 Discovery Financial Services MEA 40.1
80 Ford Automotive MEA 40.1
80 Gillette Toiletries & Cosmetics MEA 40.1
80 İstanbul Festivali Leisure & Entertainment MEA 40.1
80 KızlarSoruyor Media & Publishing MEA 40.1
80 Martell Alcoholic Drinks MEA 40.1
80 TEMA Foundation Non-profit, public sector & education MEA 40.1
80 Vaseline Toiletries & Cosmetics MEA 40.1
90 Bright Sky Media & Publishing MEA 40.0
90 Cadillac Automotive MEA 40.0
90 Kudu Retail MEA 40.0
90 Sunlight Household & Domestic MEA 40.0
94 Cappy Bubble Soft Drinks MEA 36.2
94 Chupa Chups Food MEA 36.2
94 Home Centre Retail MEA 36.2
94 Jeep Automotive MEA 36.2
94 Prototype.studio Business & Industrial MEA 36.2
99 Benylin Pharma & Healthcare MEA 36.1
99 L'Oréal Toiletries & Cosmetics MEA 36.1
99 stc Telecoms & Utilities MEA 36.1
102 Nova Water Soft Drinks MEA 36.0
102 SYNC Non-profit, public sector & education MEA 36.0
102 Tinkies Food MEA 36.0
105 Maggi Food MEA 32.2
105 Omantel Telecoms & Utilities MEA 32.2
105 Pepsi Soft Drinks MEA 32.2
105 Pınar Food MEA 32.2
109 Getir Retail MEA 32.1
109 Olips Food MEA 32.1
109 VisitBritain Transport & Tourism MEA 32.1
112 Jungle Oats Food MEA 32.0
112 Midea Technology & Electronics MEA 32.0
112 SASKO Food MEA 32.0
112 STADIO Higher Education Non-profit, public sector & education MEA 32.0
112 Yaqoot Telecoms & Utilities MEA 32.0
117 Mashreq Financial Services MEA 28.2
117 Turkcell Pasaj Telecoms & Utilities MEA 28.2
119 BanaBak Financial Services MEA 28.1
119 Clear Toiletries & Cosmetics MEA 28.1
119 Fellas Food MEA 28.1
119 IKEA Retail MEA 28.1
119 Tıkla Gelsin Retail MEA 28.1
124 Lifebuoy Pharma & Healthcare MEA 28.0
124 Nutella Food MEA 28.0
124 Reach for a Dream Non-profit, public sector & education MEA 28.0
124 Suzuki Automotive MEA 28.0
128 Solo Toiletries & Cosmetics MEA 25.4
129 e& Telecoms & Utilities MEA 24.1
129 JIF Food MEA 24.1
129 National Bank of Oman Financial Services MEA 24.1
129 Uludağ Limonata Alcoholic Drinks MEA 24.1
133 Audi Automotive MEA 24.0
133 Durex Pharma & Healthcare MEA 24.0
133 Estee Lauder Toiletries & Cosmetics MEA 24.0
133 Goodyear Automotive MEA 24.0
133 Lexus Automotive MEA 24.0
133 NHC Non-profit, public sector & education MEA 24.0
133 Public Investment Fund Financial Services MEA 24.0
133 Takealot Retail MEA 24.0
133 Volkswagen Automotive MEA 24.0
142 Anadolu Sigorta Financial Services MEA 20.1
142 Anghami Leisure & Entertainment MEA 20.1
142 Bosch Technology & Electronics MEA 20.1
142 ItsHerWay Non-profit, public sector & education MEA 20.1
142 Mediclinic Pharma & Healthcare MEA 20.1
142 Sunsilk Toiletries & Cosmetics MEA 20.1
142 Züber Food MEA 20.1
149 Heineken Alcoholic Drinks MEA 20.0
149 Restonic Household & Domestic MEA 20.0
151 İşbank Financial services MEA 17.1
152 Al-Futtaim Financial Services MEA 16.1
152 Closeup Toiletries & Cosmetics MEA 16.1
152 Glow & Lovely Toiletries & cosmetics MEA 16.1
152 Marriott Transport & Tourism MEA 16.1
152 Panadol Pharma & Healthcare MEA 16.1
152 SeaWorld Abu Dhabi Leisure & Entertainment MEA 16.1
158 BP Automotive MEA 16.0
158 Budget Insurance Financial Services MEA 16.0
158 Burger King Retail MEA 16.0
158 Carte d'Or Food MEA 16.0
158 Clicks Pharma & Healthcare MEA 16.0
158 Elidor Toiletries & Cosmetics MEA 16.0
158 George & Mason Retail MEA 16.0
158 Handy Andy Household & Domestic MEA 16.0
158 Himalaya Wellness Toiletries & Cosmetics MEA 16.0
158 Hollard Financial Services MEA 16.0
158 Ingram's Toiletries & Cosmetics MEA 16.0
158 Isuzu Automotive MEA 16.0
158 Logitech Technology & Electronics MEA 16.0
158 Nando's Retail MEA 16.0
158 Oros Soft Drinks MEA 16.0
158 Renault Automotive MEA 16.0
158 Ruffles Food MEA 16.0
158 Şişecam Business & Industrial MEA 16.0
158 Snapchat Media & Publishing MEA 16.0
158 Turkish Airlines Transport & Tourism MEA 16.0
178 Ajmal Perfumes Toiletries & Cosmetics MEA 12.1
178 Nespresso Soft Drinks MEA 12.1
178 Teremyağ Food MEA 12.1
181 Doom Household & Domestic MEA 12.0
181 Jolly Jus Food MEA 12.0
181 Makarem Transport & Tourism MEA 12.0
181 Mobily Telecoms & Utilities MEA 12.0
181 Peaceful Sleep Household & Domestic MEA 12.0
186 Sprite Soft Drinks MEA 8.2
187 Clorox Household & Domestic MEA 8.1
187 inDrive Transport & Tourism MEA 8.1
189 Alat by PIF Technology & Electronics MEA 8.0
189 Amada Arabia Food MEA 8.0
189 Calve Food MEA 8.0
189 Coke Studio Media & Publishing MEA 8.0
189 Guinness Alcoholic Drinks MEA 8.0
189 Kinokuniya Media & Publishing MEA 8.0
189 kykNET Media & Publishing MEA 8.0
189 Lux Toiletries & Cosmetics MEA 8.0
189 M-Net Media & Publishing MEA 8.0
189 New Balance Clothing & Accessories MEA 8.0
189 Old Mutual Financial Services MEA 8.0
189 Oral B Toiletries & Cosmetics MEA 8.0
189 Ozmo Food MEA 8.0
189 Penti Retail MEA 8.0
189 Porsche Automotive MEA 8.0
189 Ras Al Khaimah Tourism Development Authority Transport & Tourism MEA 8.0
189 Red Sea Global Business & Industrial MEA 8.0
189 Rent Go Automotive MEA 8.0
189 Royal Commission of AlUla Non-profit, public sector & education MEA 8.0
189 Sensodyne Toiletries & Cosmetics MEA 8.0
189 Seybrew Alcoholic Drinks MEA 8.0
189 Shield Toiletries & Cosmetics MEA 8.0
189 Simba Chips Food MEA 8.0
189 Snoonu Retail MEA 8.0
189 South African Tourism Transport & Tourism MEA 8.0
189 SuperSport Media & Publishing MEA 8.0
189 Terra Pizza Retail MEA 8.0
189 Tuzla Municipality Non-profit, public sector & education MEA 8.0
189 VodaPay Financial Services MEA 8.0
218 Bizim Yağ Food MEA 5.0
218 Miway Financial Services MEA 5.0
218 Palette Toiletries & Cosmetics MEA 5.0
218 South African Breweries Alcoholic Drinks MEA 5.0
222 ING Bank Financial Services MEA 4.2
223 Activia Food MEA 4.0
223 Amstel Alcoholic Drinks MEA 4.0
223 AvaTrade Financial Services MEA 4.0
223 Borusan Next Automotive MEA 4.0
223 Brand South Africa Non-profit, public sector & education MEA 4.0
223 Bulgari Clothing & Accessories MEA 4.0
223 Centrum Pharma & Healthcare MEA 4.0
223 Cleanipedia Media & Publishing MEA 4.0
223 Decathlon Retail MEA 4.0
223 First for Women Financial Services MEA 4.0
223 Global Village Leisure & Entertainment MEA 4.0
223 GSK Pharma & Healthcare MEA 4.0
223 Huletts Sugar Food MEA 4.0
223 Jumeirah Transport & Tourism MEA 4.0
223 Lucid Motors Automotive MEA 4.0
223 Mentos Food MEA 4.0
223 Meraas Business & Industrial MEA 4.0
223 Mzansi Magic Media & Publishing MEA 4.0
223 Noor Oil Food MEA 4.0
223 Prima Retail MEA 4.0
223 Procter & Gamble Household & Domestic MEA 4.0
223 Samsung Galaxy Technology & Electronics MEA 4.0
223 Selpak Household & Domestic MEA 4.0
223 Shell Automotive MEA 4.0
223 Signal Toiletries & Cosmetics MEA 4.0
223 Smiles by e& Telecoms & Utilities MEA 4.0
223 Subway Retail MEA 4.0
223 Sunny Oil Food MEA 4.0
223 Tiffany & Co Clothing & Accessories MEA 4.0
223 Wimpy Retail MEA 4.0
223 Woolworths South Africa Retail MEA 4.0
223 Zain Telecoms & Utilities MEA 4.0
223 Zam-Buk Pharma & Healthcare MEA 4.0