Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

South Africa 2025

Top 10 ranking

Points by company

Full results

Rank Agency Network Network Region Points
1 Ogilvy WPP South Africa 304.4
2 Worldwide Partners South Africa 208.3
3 The Brandtech Group South Africa 148.2
4 VML WPP South Africa 128.1
5 MullenLowe Group Interpublic Group South Africa 112.1
6 M&C Saatchi South Africa 96.1
7 Dentsu International Dentsu South Africa 66.1
8 Entravision South Africa 56.1
9 Leo Publicis Groupe South Africa 24.0
9 PHD Worldwide Omnicom Group South Africa 24.0
11 Avatar Group South Africa 20.0
12 Mindshare Worldwide WPP South Africa 16.0
13 Enero Group South Africa 12.0
14 Digitas Publicis Groupe South Africa 8.0
15 IPG Mediabrands Interpublic Group South Africa 4.0