Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

India 2023

Top 10 ranking

Points by company

Full results

Rank Agency Network Network Region Points
1 Mindshare Worldwide WPP India 297.8
2 Wavemaker WPP India 254.8
3 EssenceMediacom WPP India 119.1
4 Madison World India 84.8
5 Leo Burnett Publicis Groupe India 80.7
6 MullenLowe Group Interpublic Group India 69.6
7 OMD Worldwide Omnicom Group India 69.1
8 Performics Publicis Groupe India 66.2
9 Publicis Media Publicis Groupe India 48.4
10 Cheil Worldwide India 38.5
11 Dentsu International Dentsu India 32.3
11 IPG Mediabrands Interpublic Group India 32.3
13 DDB Worldwide Omnicom Group India 24.2
14 Havas Media Group Havas Group India 21.1
15 Ogilvy WPP India 20.2
16 Zenith Publicis Groupe India 16.1
17 S4 Capital India 8.1
17 Starcom Publicis Groupe India 8.1
19 GroupM WPP India 4.0
19 Havas Creative Group Havas Group India 4.0
19 Qrius India 4.0