Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Advertisers
Top 10 ranking
Points by company
Full results
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | North America | 140.9 |
| 2 | Nami Matcha | North America | 63.0 |
| 3 | Mazda Motor Corporation | North America | 60.1 |
| 4 | McDonald's | North America | 55.0 |
| 5 | Sandy Hook Promise | North America | 50.0 |
| 6 | Foundation To Combat Antisemitism | North America | 49.4 |
| 7 | The Ford Motor Company | North America | 43.0 |
| 8 | AXA | North America | 35.0 |
| 9 | Alphabet | North America | 34.4 |
| 9 | Mars | North America | 34.4 |
| 9 | Warner Bros. Discovery | North America | 34.4 |
| 12 | Reckitt | North America | 30.8 |
| 13 | Booking Holdings | North America | 25.8 |
| 13 | Comcast Corporation | North America | 25.8 |
| 13 | Deere & Company | North America | 25.8 |
| 13 | Domino's Pizza | North America | 25.8 |
| 17 | Sanofi | North America | 21.5 |
| 18 | L'Oréal | North America | 20.0 |
| 19 | Lovesac | North America | 17.2 |
| 19 | Nissan | North America | 17.2 |
| 19 | Sierra Nevada Brewing Co. | North America | 17.2 |
| 22 | AT&T | North America | 12.9 |
| 22 | City of Pompano Beach | North America | 12.9 |
| 24 | Diageo | North America | 10.0 |
| 25 | Mediterranean Shipping Company | North America | 8.6 |
| 25 | Morgan Stanley | North America | 8.6 |
| 27 | Bank of America | North America | 4.3 |
| 27 | Easterseals | North America | 4.3 |
| 27 | First Hawaiian, Inc. | North America | 4.3 |
| 27 | Kenvue | North America | 4.3 |
| 27 | Land O'Lakes | North America | 4.3 |
| 27 | Mattermost | North America | 4.3 |
| 27 | Opella | North America | 4.3 |