Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Advertisers

MEA 2025

Top 10 ranking

Points by company

Full results

Rank Advertiser Region Points
1 Unilever MEA 1364.5
2 The Magnum Ice Cream Company MEA 590.1
3 PepsiCo MEA 341.5
4 The Coca-Cola Company MEA 327.5
5 Government of United Arab Emirates MEA 265.6
6 Toyota Motor Corporation MEA 244.7
7 Government of Saudi Arabia MEA 244.5
8 Yum! Brands MEA 228.5
9 Akbank MEA 218.3
10 Abdul Latif Jameel MEA 204.7
11 Shoprite Holdings MEA 204.2
12 adidas MEA 193.5
13 Tiger Brands MEA 188.2
14 Pepkor MEA 180.2
15 Vodafone MEA 173.2
16 Sabancı Holding MEA 166.3
17 Standard Bank Group MEA 153.2
18 Mondelez International MEA 148.6
19 Nestle MEA 140.8
20 Anadolu Grubu MEA 130.0
21 Dimes MEA 122.2
22 Government of Qatar MEA 120.5
23 Eczacibasi Holding MEA 116.7
24 Miral Asset Management MEA 108.6
25 The Foschini Group MEA 104.1
26 Delivery Hero MEA 100.2
27 Yıldız Holding MEA 95.3
28 Philips MEA 94.7
29 Koç Holding MEA 94.3
30 Pernod Ricard MEA 88.1
31 Red Bull MEA 84.3
32 Barq MEA 84.2
32 L'Oréal MEA 84.2
34 Procter & Gamble MEA 80.2
35 Pick n Pay MEA 80.1
36 Landmark Group MEA 76.4
37 McDonald's MEA 72.3
38 BYD MEA 68.3
39 Allianz MEA 68.2
40 Starbucks MEA 60.3
41 Beiersdorf MEA 60.2
42 Absa Group MEA 60.1
43 Anheuser-Busch InBev MEA 57.1
44 Aksoy Group MEA 56.2
45 Al-Dabbagh Group MEA 56.1
45 MultiChoice MEA 56.1
45 The Beverage Company MEA 56.1
45 Volkswagen Group MEA 56.1
49 Türkiye İş Bankası MEA 53.2
50 Versuni MEA 52.6
51 Al Joumhouria MEA 50.0
51 Sabancı University MEA 50.0
53 Dabur MEA 48.2
54 Almarai MEA 48.1
54 Hepsiburada MEA 48.1
56 Lenovo MEA 46.1
57 TurkNet MEA 44.1
58 Nedbank Group MEA 44.0
59 Dosy MEA 40.2
59 Essity MEA 40.2
59 Perfetti Van Melle MEA 40.2
59 Puma MEA 40.2
59 Sixieme Son MEA 40.2
64 Amazon MEA 40.1
64 Capricorn Group MEA 40.1
64 Discovery Limited MEA 40.1
64 İstanbul Festivali MEA 40.1
64 KızlarSoruyor MEA 40.1
64 Naspers MEA 40.1
64 TEMA Foundation MEA 40.1
64 The Ford Motor Company MEA 40.1
72 General Motors MEA 40.0
72 Kudu MEA 40.0
74 Prototype.studio MEA 36.2
74 Stellantis MEA 36.2
76 Kenvue MEA 36.1
76 STC Group MEA 36.1
78 Health Water Bottle Co. MEA 36.0
78 Zain MEA 36.0
80 Government of Oman MEA 32.2
80 Yaşar Holding MEA 32.2
82 Getir MEA 32.1
82 VisitBritain MEA 32.1
84 Midea Group MEA 32.0
84 STADIO Holdings MEA 32.0
86 Haleon MEA 28.2
86 Mashreq MEA 28.2
86 Turkcell Holding MEA 28.2
89 Fellas MEA 28.1
89 IKEA MEA 28.1
89 TAB Food Investments MEA 28.1
92 Canal+ S.A. MEA 28.0
92 Ferrero International MEA 28.0
92 Reach for a Dream MEA 28.0
92 Suzuki MEA 28.0
96 National Bank of Oman MEA 24.1
96 The J.M. Smucker Company MEA 24.1
96 Uludağ İçecek MEA 24.1
99 Estee Lauder Companies MEA 24.0
99 Goodyear MEA 24.0
99 Heineken MEA 24.0
99 Reckitt MEA 24.0
103 Anghami MEA 20.1
103 ItsHerWay MEA 20.1
103 Mediclinic MEA 20.1
103 Robert Bosch Stiftung MEA 20.1
103 Züber MEA 20.1
108 KAP Limited MEA 20.0
109 Al-Futtaim Group MEA 16.1
109 Marriott International MEA 16.1
111 BP MEA 16.0
111 Budget Insurance MEA 16.0
111 Clicks Group MEA 16.0
111 Himalaya Global Holdings MEA 16.0
111 Hollard MEA 16.0
111 Isuzu MEA 16.0
111 Logitech MEA 16.0
111 Nando's MEA 16.0
111 Renault MEA 16.0
111 Restaurant Brands International MEA 16.0
111 Snap Inc. MEA 16.0
111 Şölen MEA 16.0
111 Turkish Airlines MEA 16.0
124 Ajmal Perfumes MEA 12.1
125 Government of South Africa MEA 12.0
125 Mobily MEA 12.0
125 Taiba MEA 12.0
128 inDrive MEA 8.1
128 The Clorox Company MEA 8.1
130 Diageo MEA 8.0
130 Government of Ras Al Khaimah MEA 8.0
130 IFFCO MEA 8.0
130 Jahez Group MEA 8.0
130 Kinokuniya MEA 8.0
130 LVMH MEA 8.0
130 New Balance MEA 8.0
130 Old Mutual MEA 8.0
130 Penti MEA 8.0
130 Phoenix Beverages MEA 8.0
130 Terra Pizza MEA 8.0
130 Tunalar Group MEA 8.0
130 Tuzla Municipality MEA 8.0
143 Henkel MEA 5.0
143 MiWay MEA 5.0
145 ING Group MEA 4.2
146 Association Familiale Mulliez MEA 4.0
146 AvaTrade MEA 4.0
146 Bayer Group MEA 4.0
146 Borusan MEA 4.0
146 Danone MEA 4.0
146 Famous Brands MEA 4.0
146 GSK MEA 4.0
146 Prima MEA 4.0
146 Samsung MEA 4.0
146 Shell MEA 4.0
146 Subway MEA 4.0
146 Telesure MEA 4.0
146 Tongaat Hulett MEA 4.0
146 Woolworths Holdings Limited MEA 4.0