Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Advertisers
Top 10 ranking
Points by company
Full results
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | Europe | 663.7 |
| 2 | The Magnum Ice Cream Company | Europe | 651.9 |
| 3 | PepsiCo | Europe | 273.4 |
| 4 | Volkswagen Group | Europe | 265.8 |
| 5 | The Coca-Cola Company | Europe | 259.3 |
| 6 | McDonald's | Europe | 246.3 |
| 7 | Akbank | Europe | 218.3 |
| 8 | Sabancı Holding | Europe | 166.3 |
| 9 | Nestle | Europe | 149.1 |
| 10 | Anadolu Grubu | Europe | 130.0 |
| 11 | Vodafone | Europe | 125.1 |
| 12 | Dimes | Europe | 122.2 |
| 13 | Eczacibasi Holding | Europe | 116.7 |
| 14 | Deutsche Telekom | Europe | 103.9 |
| 15 | Schäferei Stücke | Europe | 102.3 |
| 16 | Yıldız Holding | Europe | 95.3 |
| 17 | Koç Holding | Europe | 94.3 |
| 18 | Samsung | Europe | 90.6 |
| 19 | L'Oréal | Europe | 84.5 |
| 20 | Philips | Europe | 82.6 |
| 21 | Stellantis | Europe | 82.3 |
| 22 | Bayer Group | Europe | 82.0 |
| 23 | adidas | Europe | 73.0 |
| 24 | BYD | Europe | 68.3 |
| 25 | Allianz | Europe | 68.2 |
| 26 | Aksoy Group | Europe | 56.2 |
| 27 | Türkiye İş Bankası | Europe | 53.2 |
| 28 | Versuni | Europe | 52.6 |
| 29 | Eurocash Group | Europe | 50.0 |
| 29 | Sabancı University | Europe | 50.0 |
| 31 | Hepsiburada | Europe | 48.1 |
| 32 | Lenovo | Europe | 46.1 |
| 33 | Renault | Europe | 45.2 |
| 34 | Uber | Europe | 44.8 |
| 35 | TurkNet | Europe | 44.1 |
| 36 | BT Group | Europe | 41.8 |
| 37 | Amazon | Europe | 40.1 |
| 37 | İstanbul Festivali | Europe | 40.1 |
| 37 | KızlarSoruyor | Europe | 40.1 |
| 37 | Procter & Gamble | Europe | 40.1 |
| 37 | TEMA Foundation | Europe | 40.1 |
| 37 | The Ford Motor Company | Europe | 40.1 |
| 43 | Pfeifer & Langen | Europe | 36.8 |
| 44 | Ferrero International | Europe | 35.0 |
| 45 | Yaşar Holding | Europe | 32.2 |
| 46 | Getir | Europe | 32.1 |
| 46 | Mondelez International | Europe | 32.1 |
| 48 | Turkcell Holding | Europe | 28.2 |
| 49 | Fellas | Europe | 28.1 |
| 49 | IKEA | Europe | 28.1 |
| 49 | TAB Food Investments | Europe | 28.1 |
| 52 | Telefonica | Europe | 25.1 |
| 53 | Liga Nacional de Fútbol Profesional | Europe | 25.0 |
| 54 | RWE | Europe | 24.3 |
| 55 | Danone | Europe | 24.2 |
| 56 | Uludağ İçecek | Europe | 24.1 |
| 57 | Robert Bosch Stiftung | Europe | 20.1 |
| 57 | Starbucks | Europe | 20.1 |
| 57 | Züber | Europe | 20.1 |
| 60 | Adevinta | Europe | 16.5 |
| 61 | AXA | Europe | 16.2 |
| 61 | Axel Springer | Europe | 16.2 |
| 61 | Beiersdorf | Europe | 16.2 |
| 61 | Kraft Heinz Company | Europe | 16.2 |
| 61 | REWE Group | Europe | 16.2 |
| 61 | Yum! Brands | Europe | 16.2 |
| 67 | Logitech | Europe | 16.0 |
| 67 | Restaurant Brands International | Europe | 16.0 |
| 67 | Turkish Airlines | Europe | 16.0 |
| 70 | Brandstätter Group | Europe | 12.3 |
| 71 | Kenvue | Europe | 8.4 |
| 72 | Deutsche Bank | Europe | 8.1 |
| 72 | Generali | Europe | 8.1 |
| 72 | Mastercard | Europe | 8.1 |
| 72 | Sarig Electric | Europe | 8.1 |
| 76 | Penti | Europe | 8.0 |
| 76 | Şölen | Europe | 8.0 |
| 76 | Terra Pizza | Europe | 8.0 |
| 76 | Tunalar Group | Europe | 8.0 |
| 76 | Tuzla Municipality | Europe | 8.0 |
| 81 | Henkel | Europe | 5.0 |
| 81 | ingatlan.com | Europe | 5.0 |
| 83 | Hyundai Motor Group | Europe | 4.2 |
| 83 | ING Group | Europe | 4.2 |
| 83 | San Francisco Travel Association | Europe | 4.2 |
| 86 | Association Familiale Mulliez | Europe | 4.0 |
| 86 | Borusan | Europe | 4.0 |
| 86 | IHG Hotels & Resorts | Europe | 4.0 |
| 86 | IONITY | Europe | 4.0 |
| 86 | Lagfin | Europe | 4.0 |
| 86 | Mutti | Europe | 4.0 |
| 86 | Prima | Europe | 4.0 |
| 86 | Shell | Europe | 4.0 |
| 86 | Sony | Europe | 4.0 |